Rolex
Rolex earned many firsts in the history of horology since its establishment in 1908. Amongst its many firsts are the first waterproof watch known as the Oyster (1926), the Perpetual watch (1936), the Datejust (1945), the Oyster Perpetual Submariner (1953), the GMTMaster (1954) and the Daydate (1956). Rolex's thrusts for perfection and hope to be relevant to mankind propelled the watch company to continuously innovate and improve on its craft. This led Rolex to create functional, high-tech and high performance Professional watches. Paul Newman sported the Daytona. Paul Cayard prefers YachtMaster II. Jennifer Garner and Cecilia Bartoli favour Rolexs Lady Datejust.