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UK High Street Shop - 73 Years
We have been in our High Street shop for over 73 years and we welcome you to come and visit us. Our shop was established by the Coles family 1943 who still oversee the business on a daily basis.
All Watches Guaranteed 100% Genuine
Every single watch we sell comes with a lifetime authenticity guarantee so you can rest assured that the watch you have is 100% genuine.
Over 1,950 5 Star Reviews
We have over 1,950 genuine 5 star reviews from real human beings - most of them verified clients. We use a 3rd party review company that carefully ensure the integrity of reviews.
100% Secure Transaction
Your payments are 100% guaranteed safe by SagePay, PayPal and Barclays.
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Latest Arrivals

Mint Pre-Owned Watch This item in in our shop
Rolex Perpetual No-Date Steel 26mm Silver Dial Oyster 176200
Rolex Perpetual No-Date 26mm silver dial oyster bracelet 176200 with a stainless steel case, stainless steel strap, silver dial with pink indexes and automatic movement. This watch features a solid case back and comes with a Our 1 Year International Warranty
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Mint Pre-Owned Watch This item in in our shop
Omega Seamaster 300 M Chronometer Limited Edition 2537.80.00
Omega Seamaster 300 M Chronometer 2537.80.00 in a 41.50mm steel case with a matching bracelet and a blue dial with a "007" pattern. This watch features an automatic movement and is a Limited Edition of 10007 pieces. This Omega watch comes with our 1 Year International Warranty
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This item in in our shop

Special price

Chopard Happy Diamond 205596-1202
Chopard Happy Diamonds

Regular Price: £23,190.00

Special: £16,830.00

Chopard Happy Diamond 205596-1202 in a 30mm White Gold case and White Gold Bracelet, featuring a Quartz movement. The bezel and dial are set with diamonds with a total weight of 1.82ct. This watch comes with a Chopard international warranty and all box and papers.
This item in in our shop
Patek Philippe Grand Complications 5905P-010
Patek Philippe
Patek Philippe
Patek Philippe Grand Complications 5905P-010 in a 42.00mm platinum case on a black alligator leather strap. This watch features an Annual Calendar and Chronograph function and comes with a Patek Philippe International Warranty and all original box, papers and accessories.
This item in in our shop
Patek Philippe Twenty-4 4910/10A-010
Patek Philippe
Patek Philippe
Patek Philippe Twenty-4 4910/10A-010 in Stainless Steel Case set with 36 diamonds with a Patek Philippe international warranty and all box and papers.

Genuine Luxury Watches at Discount Prices

UK high street jeweller since 1943
Iconic Watches and the high-street shop behind the web presense - Ancient & Modern Jewellers LTD have a long history. We have been selling watches and Jewellery since 1943 when the Coles family first opened the shop in Blackburn. We have always had the same high street location and have just completed a very lengthy refurbishment and expansion. Zac Coles still runs the business and can be found in the shop on most days, this oversight ensures that while we grow we can still give each customer top quality service and the attention they deserve.
What our customers say
The whole buying experience was excellent, the communication was brilliant and delivery was quick. The watch is excellent quality we are very pleased.
4 days ago
Genuine reviews from genuine customers, verified by Reviews.co.uk
Lifetime Authenticity
100% Authentic Guaranteed
We know the full provenance of all our unworn watches and each watch is meticulously examined until we are completely satisfied that it is 100% genuine. We thus offer all our clients a lifetime Authenticity Guarantee on all the watches we sell.
UK High Street Shop
Make an appointment to visit us
We are proud to be an established UK High Street shop since 1943. You are welcome to make an appointment to visit us anytime 9-5 Monday to Saturday.
No hassle 14 Day Returns
Satisfaction Guarantee
All our in-stock watches come with a 14 day no questions asked money back return period. Plus we handle the return process so there is no hassle from your end.
Our Values
Get to know us
  1. We strive to give our clients a great price and a truly excellent customer experience
  2. We have been a family run store for 73 years. We have an in-depth knowledge of most watch brands, from service to residual value which we are happy to share.
  3. We are a registered member of the National Association of Jewellers
  4. We have a large physical stock of watches in our shop - usually over 250 piece - this differentiates us to 90% of our competitors.
  5. We love to take part exchanges
  6. We will not be beaten on price
  7. We have a large international dealer network of authorised dealers which we can rely on for sourcing any watches and also with aftercare (if any issues develop with your watch).
  8. We do not employ pushy sales practices - we give you all the information you need to make an informed purchase.