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UK High Street Shop - 73 Years
We have been in our High Street shop for over 73 years and we welcome you to come and visit us. Our shop was established by the Coles family 1943 who still oversee the business on a daily basis.
All Watches Guaranteed 100% Genuine
Every single watch we sell comes with a lifetime authenticity guarantee so you can rest assured that the watch you have is 100% genuine.
Over 1,950 5 Star Reviews
We have over 1,950 genuine 5 star reviews from real human beings - most of them verified clients. We use a 3rd party review company that carefully ensure the integrity of reviews.
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Your payments are 100% guaranteed safe by SagePay, PayPal and Barclays.
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Latest Arrivals

This item in in our shop
Rolex Cosmograph Daytona black/champagne Oyster 116508
Rolex
116508
£23,500.00
Rolex
Rolex Cosmograph Daytona black/champagne indexes Oyster 116508 with a Yellow Gold case, Yellow Gold strap and Automatic movement. This beautiful time piece features a black/champagne indexes dial and comes with a Rolex International Warranty and all original box, papers and accessories.
This item in in our shop

Special price

Omega Speedmaster Moonwatch Professional Hand Wound Mechanical Chronograph 311.30.42.30.01.006
Omega
311.30.42.30.01.006

Regular Price: £3,500.00

Special Price: £3,295.00

Omega
Omega Speedmaster Professional Moonwatch Chronograph 311.30.42.30.01.006 in a 42mm steel case with a steel bracelet and a black dial. This watch features a Hand Wound Mechanical movement, a transparent case-back and an Omega international warranty and all box and papers
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Mint Pre-Owned Watch This item in in our shop
Rolex Day-Date White Roman Dial Oyster Bracelet 118205
Rolex
118205
£15,100.00
Rolex
Rolex Day-Date White Dial Oyster Bracelet 118205 in a 36.00mm rose gold case, witha rose gold strap and automatic movement.This beautiful time piece features a white roman dial and a solid case back. This watch has been serviced by Rolex and comes with Our 2 Years International Warranty
Read more
This item in in our shop

Special price

Omega Constellation Brushed Quartz 123.20.27.60.02.001
Omega
123.20.27.60.02.001

Regular Price: £2,415.00

Special Price: £2,180.00

Omega
Omega Constellation Brushed Quartz 123.20.27.60.02.001 in a 27.00mm stainless steel and red gold case with a matching bracelet and a silver dial. This is a beautiful quartz watch for ladies and comes with an Omega international warranty and all box and papers.
This item in in our shop

Special price

Omega Seamaster Aqua Terra Chronometer 231.10.42.21.01.003
Omega
231.10.42.21.01.003

Regular Price: £3,375.00

Special Price: £3,200.00

Omega
Omega Seamaster Aqua Terra Chronometer 231.10.42.21.01.003 in a 41.50mm Steel case with a matching bracelet and a black dial. This watch features an automatic movement and comes with an Omega international warranty and all box and papers.
 

Genuine Luxury Watches at Discount Prices

UK high street jeweller since 1943
Iconic Watches and the high-street shop behind the web presense - Ancient & Modern Jewellers LTD have a long history. We have been selling watches and Jewellery since 1943 when the Coles family first opened the shop in Blackburn. We have always had the same high street location and have just completed a very lengthy refurbishment and expansion. Zac Coles still runs the business and can be found in the shop on most days, this oversight ensures that while we grow we can still give each customer top quality service and the attention they deserve.
What our customers say
A pleasure to deal with and very happy with the deal on my new Rolex Explorer 2, I wouldn’t hesitate to purchase from Iconic Watches again.
paul
4 days ago
Genuine reviews from genuine customers, verified by Reviews.co.uk
Lifetime Authenticity
100% Authentic Guaranteed
We know the full provenance of all our unworn watches and each watch is meticulously examined until we are completely satisfied that it is 100% genuine. We thus offer all our clients a lifetime Authenticity Guarantee on all the watches we sell.
UK High Street Shop
Make an appointment to visit us
We are proud to be an established UK High Street shop since 1943. You are welcome to make an appointment to visit us anytime 9-5 Monday to Saturday.
No hassle 14 Day Returns
Satisfaction Guarantee
All our in-stock watches come with a 14 day no questions asked money back return period. Plus we handle the return process so there is no hassle from your end.
 
Our Values
Get to know us
  1. We strive to give our clients a great price and a truly excellent customer experience
  2. We have been a family run store for 73 years. We have an in-depth knowledge of most watch brands, from service to residual value which we are happy to share.
  3. We are a registered member of the National Association of Jewellers
  4. We have a large physical stock of watches in our shop - usually over 250 piece - this differentiates us to 90% of our competitors.
  5. We love to take part exchanges
  6. We will not be beaten on price
  7. We have a large international dealer network of authorised dealers which we can rely on for sourcing any watches and also with aftercare (if any issues develop with your watch).
  8. We do not employ pushy sales practices - we give you all the information you need to make an informed purchase.

In Stock Watches

Mint Pre-Owned Watch This item in in our shop
Rolex Day-Date White Roman Dial Oyster Bracelet 118205
Rolex
118205
£15,100.00
Mint Pre-Owned Watch This item in in our shop
Rolex Submariner Steel and Yellow Gold Blue Dial 116613LB
Rolex
116613LB
£8,900.00
This item in in our shop
Omega Speedmaster 38 Chronograph Co-Axial Chronometer 324.32.38.50.06.001
Omega
324.32.38.50.06.001
£2,875.00
This item in in our shop
Omega Seamaster Aqua Terra 150M 28mm 220.10.28.60.53.001
Omega
220.10.28.60.53.001
£1,870.00