Please note that due to the current global situation, shipments may experience some delays, but please rest assured your order will be delivered to you. We are grateful for your patience.
9AM - 5PM MON TO FRI / 10AM TO 3PM SAT 01254 867 380
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UK High Street Shop - 73 Years
We have been in our High Street shop for over 73 years and we welcome you to come and visit us. Our shop was established by the Coles family 1943 who still oversee the business on a daily basis.
All Watches Guaranteed 100% Genuine
Every single watch we sell comes with a lifetime authenticity guarantee so you can rest assured that the watch you have is 100% genuine.
Over 1,950 5 Star Reviews
We have over 1,950 genuine 5 star reviews from real human beings - most of them verified clients. We use a 3rd party review company that carefully ensure the integrity of reviews.
100% Secure Transaction
Your payments are 100% guaranteed safe by SagePay, PayPal and Barclays.
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Latest Arrivals

Mint Pre-Owned Watch This item in in our shop
Omega Seamaster Planet Ocean 600 M 215.33.44.21.01.001
Omega
215.33.44.21.01.001
£4,250.00
Omega
Omega Seamaster Planet Ocean 600 M Chronometer 215.33.44.21.01.001 in a 43.50mm steel case on a black leather strap with rubber lining. This watch features a black dial and comes with an Omega international warranty until 21/12/2021. * Condition: 10/10 * Paperwork: Omega original papers dated 21/12/2017 * Scratches: None * Bracelet size: 20
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This item in in our shop
Rolex Submariner Date Stainless Steel 126610LV Kermit 2020
Rolex
126610LV
£18,950.00
Rolex
Rolex Submariner Date Stainless Steel 126610LV Kermit 2020 with a 41mm steel case and a green unidirectional rotatable ceramic bezel, steel strap, black dial and automatic movement. This watch features a solid case back and comes with a Rolex International Warranty and all original box, papers and accessories
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Mint Pre-Owned Watch This item in in our shop
Rolex Datejust 36mm Yellow Gold 116138
Rolex
116138
£9,080.00
Rolex
Rolex Datejust 36mm 116138 in a 36mm yellow gold case with a brown leather strap and a bronze arabic dial. This watch comes with our 1 Year International Warranty. * Serial Number Start: D * Condition: 10/10 * Paperwork: Rolex original papers dated 3/11/2008 * Scratches: None * Bracelet size: 19
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This item in in our shop
Rolex Datejust 41 White/ Index Oyster 126303 - 2017
Rolex
126303
£8,850.00
Rolex
Rolex Datejust 41 White/ Index dial Oyster bracelet 126303 with a Steel/Yellow Gold case, Steel/Yellow Gold strap, White/ Index dial and Automatic movement. This watch features a Solid case back and comes with a Rolex International Warranty and all original box, papers and accessories.
This item in in our shop
Rolex Datejust 31 Lady Steel and Yellow Gold 278273
Rolex
278273
£10,550.00
Rolex
This Rolex Datejust 31 Lady 278273 in yellow Rolesor - a combination of Oystersteel and 18 ct yellow gold - features a dark grey, diamond-set dial, a fluted bezel and a Jubilee bracelet. This elegant watch comes with an automatic movement, the Rolex 2236 calibre, a Rolex International Warranty and all original box, papers and accessories
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Genuine Luxury Watches at Discount Prices

UK high street jeweller since 1943
Iconic Watches and the high-street shop behind the web presense - Ancient & Modern Jewellers LTD have a long history. We have been selling watches and Jewellery since 1943 when the Coles family first opened the shop in Blackburn. We have always had the same high street location and have just completed a very lengthy refurbishment and expansion. Zac Coles still runs the business and can be found in the shop on most days, this oversight ensures that while we grow we can still give each customer top quality service and the attention they deserve.
What our customers say
Brilliant Service, Gail Was So Helpful!
L.
2 months ago
Genuine reviews from genuine customers, verified by Reviews.co.uk
Lifetime Authenticity
100% Authentic Guaranteed
We know the full provenance of all our unworn watches and each watch is meticulously examined until we are completely satisfied that it is 100% genuine. We thus offer all our clients a lifetime Authenticity Guarantee on all the watches we sell.
UK High Street Shop
Make an appointment to visit us
We are proud to be an established UK High Street shop since 1943. You are welcome to make an appointment to visit us anytime 9-5 Monday to Saturday.
No hassle 14 Day Returns
Satisfaction Guarantee
All our in-stock watches come with a 14 day no questions asked money back return period. Plus we handle the return process so there is no hassle from your end.
 
Our Values
Get to know us
  1. We strive to give our clients a great price and a truly excellent customer experience
  2. We have been a family run store for 73 years. We have an in-depth knowledge of most watch brands, from service to residual value which we are happy to share.
  3. We are a registered member of the National Association of Jewellers
  4. We have a large physical stock of watches in our shop - usually over 250 piece - this differentiates us to 90% of our competitors.
  5. We love to take part exchanges
  6. We will not be beaten on price
  7. We have a large international dealer network of authorised dealers which we can rely on for sourcing any watches and also with aftercare (if any issues develop with your watch).
  8. We do not employ pushy sales practices - we give you all the information you need to make an informed purchase.

In Stock Watches

This item in in our shop
Rolex Datejust 31 Lady Steel and Yellow Gold 278273
Rolex
278273
£10,550.00
Mint Pre-Owned Watch This item in in our shop
Rolex GMT-Master II Steel and Yellow Gold 116713LN
Rolex
116713LN
£10,850.00
This item in in our shop
Rolex Submariner Date Stainless Steel 126610LV Kermit 2020
Rolex
126610LV
£18,950.00
Mint Pre-Owned Watch This item in in our shop
Rolex Milgauss Black Dial Green Glass Stainless Steel 116400GV
Rolex
116400 GV
£6,850.00
Mint Pre-Owned Watch This item in in our shop
TAG Heuer Classic Targa Florio Steel CX2110.FC6172
Tag Heuer
CX2110.FC6172
£2,250.00