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UK High Street Shop - 73 Years
We have been in our High Street shop for over 73 years and we welcome you to come and visit us. Our shop was established by the Coles family 1943 who still oversee the business on a daily basis.
All Watches Guaranteed 100% Genuine
Every single watch we sell comes with a lifetime authenticity guarantee so you can rest assured that the watch you have is 100% genuine.
Over 1,950 5 Star Reviews
We have over 1,950 genuine 5 star reviews from real human beings - most of them verified clients. We use a 3rd party review company that carefully ensure the integrity of reviews.
100% Secure Transaction
Your payments are 100% guaranteed safe by SagePay, PayPal and Barclays.
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Latest Arrivals

Mint Pre-Owned Watch This item in in our shop
Very Rare - IWC Big Pilot's Watch Edition "Le Petit Prince" IW500908
Perfect condition IWC Big Pilot's Watch Edition "Le Petit Prince" IW500908 in a 46mm stainless steel case, engraving on the case back and a brown leather strap. This watch features a midnight blue dial and water resistance to 60m, date display, automatic movement with 7 days power reserve
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Omega Seamaster Professional Diver 300M Automatic Chronograph 2599.80.00 in a 41.50mm steel case with a steel bracelet and a blue dial This watch features an automatic movement and comes with our 1 Year International Warranty. * Condition: 9/10 * Paperwork: Omega original papers dated 10/10/2006 * Scratches: None * Bracelet size: 20
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This item in in our shop
Omega De Ville Prestige Co-Axial Chronometer 424.
Omega De Ville Prestige Co-Axial Chronometer 424. in Steel-yellow gold with a Omega international warranty and all box and papers.
This item in in our shop
Rolex Sea-Dweller Deepsea D-Blue Dial James Cameron 126660
Rolex Sea-Dweller Deepsea D-Blue Dial Oyster Bracelet 126660 James Cameron with a 44mm steel and ceramic case, steel strap and automatic movement. This beautiful time piece features a D-blue dial and comes with a Rolex International Warranty and all original box, papers and accessories
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This item in in our shop
Tudor Pelagos Titanium 25600TN
Tudor Pelagos Titanium 25600TN with a Titanium case, Titanium strap and Automatic movement. This beautiful time piece features a Blacks dial, an additional Rubber strap and comes with a Tudor International Warranty and all original box, papers and accessories.

Genuine Luxury Watches at Discount Prices

UK high street jeweller since 1943
Iconic Watches and the high-street shop behind the web presense - Ancient & Modern Jewellers LTD have a long history. We have been selling watches and Jewellery since 1943 when the Coles family first opened the shop in Blackburn. We have always had the same high street location and have just completed a very lengthy refurbishment and expansion. Zac Coles still runs the business and can be found in the shop on most days, this oversight ensures that while we grow we can still give each customer top quality service and the attention they deserve.
What our customers say
I purchased a watch from them recently. There communication was excellent, the item arrived on time and as advertised. I would thank them for their help and assistance and highly recommend them.
2 weeks ago
Genuine reviews from genuine customers, verified by Reviews.co.uk
Lifetime Authenticity
100% Authentic Guaranteed
We know the full provenance of all our unworn watches and each watch is meticulously examined until we are completely satisfied that it is 100% genuine. We thus offer all our clients a lifetime Authenticity Guarantee on all the watches we sell.
UK High Street Shop
Make an appointment to visit us
We are proud to be an established UK High Street shop since 1943. You are welcome to make an appointment to visit us anytime 9-5 Monday to Saturday.
No hassle 14 Day Returns
Satisfaction Guarantee
All our in-stock watches come with a 14 day no questions asked money back return period. Plus we handle the return process so there is no hassle from your end.
Our Values
Get to know us
  1. We strive to give our clients a great price and a truly excellent customer experience
  2. We have been a family run store for 73 years. We have an in-depth knowledge of most watch brands, from service to residual value which we are happy to share.
  3. We are a registered member of the National Association of Jewellers
  4. We have a large physical stock of watches in our shop - usually over 250 piece - this differentiates us to 90% of our competitors.
  5. We love to take part exchanges
  6. We will not be beaten on price
  7. We have a large international dealer network of authorised dealers which we can rely on for sourcing any watches and also with aftercare (if any issues develop with your watch).
  8. We do not employ pushy sales practices - we give you all the information you need to make an informed purchase.