Please note that due to the current global situation, shipments may experience some delays, but please rest assured your order will be delivered to you. We are grateful for your patience.
9AM - 5PM MON TO FRI / 10AM TO 3PM SAT 01254 867 380
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UK High Street Shop - 73 Years
We have been in our High Street shop for over 73 years and we welcome you to come and visit us. Our shop was established by the Coles family 1943 who still oversee the business on a daily basis.
All Watches Guaranteed 100% Genuine
Every single watch we sell comes with a lifetime authenticity guarantee so you can rest assured that the watch you have is 100% genuine.
Over 1,950 5 Star Reviews
We have over 1,950 genuine 5 star reviews from real human beings - most of them verified clients. We use a 3rd party review company that carefully ensure the integrity of reviews.
100% Secure Transaction
Your payments are 100% guaranteed safe by SagePay, PayPal and Barclays.
Read the history of our 73 year old shop
Why buy from us, watch our movie
200+ watches in stock & over
10,000 available to order
Sell or part exchange
your watch
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Latest Arrivals

Mint Pre-Owned Watch This item in in our shop
Rolex GMT-Master II Steel and Yellow Gold 116713LN
Rolex
GMT-Master II
116713LN
£10,850.00
Rolex
GMT-Master II
Rolex GMT-Master II black dial Oyster bracelet 116713LN with a steel and yellow gold case, a matching bracelet and a black dial. This watch features an automatic movement and a solid case back and comes with our 1 Year International Warranty. * Serial Number Start: G * Condition: 10/10 * Paperwork: Rolex original papers dated 14/12/2010 * Scratches: None * Bracelet size: 20
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This item in in our shop
Cartier Ronde Solo De Cartier Small Steel W6701004
Cartier
Ronde Solo De Cartier
W6701004
£2,100.00
Cartier
Ronde Solo De Cartier
Cartier Ronde Solo De Cartier Small W6701004 in 29.00mm steel case with a steel bracelet and a silver dial. This ladies watch features a quartz movement and comes with Our 1 Year international warranty and all box and papers.
Mint Pre-Owned Watch This item in in our shop
Omega Seamaster Planet Ocean Big Size 2200.50.00
Omega
Seamaster Planet Ocean
2200.50.00
£3,325.00
Omega
Seamaster Planet Ocean
Omega Seamaster Planet Ocean 2200.50.00 with a 45.50mm stainless steel case, stainless steel strap and automatic movement. This beautiful time piece comes with our 1 Year International Warranty. * Condition: 10/10 * Paperwork: Omega original papers dated 2014 * Scratches: None * Bracelet size: 21
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This item in in our shop
Longines Les Grandes Classiques Flagship Automatic L4.874.3.37.7
Longines
Les Grandes Classiques Flagship Automatic
L4.874.3.37.7
£1,230.00
Longines
Les Grandes Classiques Flagship Automatic
Longines Les Grandes Classiques Flagship Automatic L4.874.3.37.7 in a 37mm 18ct yellow gold and stainless steel case and a matching strap. This watch features a champagne dial with 12 diamond hour markers and is water resistant to 30m. The Longines L4
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Mint Pre-Owned Watch This item in in our shop
Rolex Datejust Blue/ Roman Dial Oyster 16200
Rolex
Datejust
16200
£4,300.00
Rolex
Datejust
Rolex Datejust Blue/ Roman Dial Oyster Bracelet 16200 with a Steel case, Steel strap and Automatic movement.This beautiful time piece features a blue roman dial and comes with Our 1 Year International Warranty. * Serial Number Start: A * Condition: 10/10 * Paperwork: Rolex original papers dated 1999 * Scratches: None * Bracelet size: 19
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See all new arrivals
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Genuine Luxury Watches at Discount Prices

UK high street jeweller since 1943
Iconic Watches and the high-street shop behind the web presense - Ancient & Modern Jewellers LTD have a long history. We have been selling watches and Jewellery since 1943 when the Coles family first opened the shop in Blackburn. We have always had the same high street location and have just completed a very lengthy refurbishment and expansion. Zac Coles still runs the business and can be found in the shop on most days, this oversight ensures that while we grow we can still give each customer top quality service and the attention they deserve.
What our customers say
Fantastic. Very pleased indeed with my watch and a great service from Iconic Watches. Very helpful when I called to arrange delivery. Watch arrived as arranged. Thank you.
Christopher
1 week ago
Genuine reviews from genuine customers, verified by Reviews.co.uk
Lifetime Authenticity
100% Authentic Guaranteed
We know the full provenance of all our unworn watches and each watch is meticulously examined until we are completely satisfied that it is 100% genuine. We thus offer all our clients a lifetime Authenticity Guarantee on all the watches we sell.
UK High Street Shop
Make an appointment to visit us
We are proud to be an established UK High Street shop since 1943. You are welcome to make an appointment to visit us anytime 9-5 Monday to Saturday.
No hassle 14 Day Returns
Satisfaction Guarantee
All our in-stock watches come with a 14 day no questions asked money back return period. Plus we handle the return process so there is no hassle from your end.
 
Our Values
Get to know us
  1. We strive to give our clients a great price and a truly excellent customer experience
  2. We have been a family run store for 73 years. We have an in-depth knowledge of most watch brands, from service to residual value which we are happy to share.
  3. We are a registered member of the National Association of Jewellers
  4. We have a large physical stock of watches in our shop - usually over 250 piece - this differentiates us to 90% of our competitors.
  5. We love to take part exchanges
  6. We will not be beaten on price
  7. We have a large international dealer network of authorised dealers which we can rely on for sourcing any watches and also with aftercare (if any issues develop with your watch).
  8. We do not employ pushy sales practices - we give you all the information you need to make an informed purchase.

In Stock Watches

This item in in our shop
Rolex Oyster Perpetual 31mm Steel / Turquoise Blue 277200
Rolex
Oyster Perpetual 31mm 2020
277200
£5,850.00
Rolex
Oyster Perpetual 31mm 2020
Mint Pre-Owned Watch This item in in our shop
Rolex Lady-Datejust 26mm Steel and White Gold Silver Dial Jubilee 179174
Rolex
Lady-Datejust
179174
£5,600.00
Rolex
Lady-Datejust
This item in in our shop
Rolex Datejust 31 Lady Steel and Yellow Gold 278273
Rolex
Datejust 31
278273
£10,550.00
Rolex
Datejust 31
Mint Pre-Owned Watch This item in in our shop
Rolex GMT-Master II Steel and Yellow Gold 116713LN
Rolex
GMT-Master II
116713LN
£10,850.00
Rolex
GMT-Master II
Mint Pre-Owned Watch This item in in our shop
TAG Heuer Classic Targa Florio Steel CX2110.FC6172
Tag Heuer
Classic Targa Florio
CX2110.FC6172
£2,250.00
Tag Heuer
Classic Targa Florio
See all in stock watches
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Top trending watches
Pre-owned watches
Payment Methods
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  • Contact
  • 01254 867 380
  • Ancient & Modern LTD
    17 New Market Street
    Blackburn
    BB17DR
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