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UK High Street Shop - 73 Years
We have been in our High Street shop for over 73 years and we welcome you to come and visit us. Our shop was established by the Coles family 1943 who still oversee the business on a daily basis.
All Watches Guaranteed 100% Genuine
Every single watch we sell comes with a lifetime authenticity guarantee so you can rest assured that the watch you have is 100% genuine.
Over 1,950 5 Star Reviews
We have over 1,950 genuine 5 star reviews from real human beings - most of them verified clients. We use a 3rd party review company that carefully ensure the integrity of reviews.
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Your payments are 100% guaranteed safe by SagePay, PayPal and Barclays.
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Latest Arrivals

This item in in our shop
Rolex Submariner Date Stainless Steel Green Dial (Hulk) 116610LV
Rolex
116610LV
£13,995.00
Rolex
Rolex Submariner Date Green Dial Oyster Bracelet 116610LV with a steel and ceramic case, steel strap, green dial and automatic movement. This watch features a solid case back and comes with a Rolex International Warranty and all original box, papers and accessories.
Mint Pre-Owned Watch This item in in our shop
Rolex Datejust II Black Arab Dial Oyster Bracelet 116333
Rolex
116333
£8,250.00
Rolex
Rolex Datejust II Black Dial Oyster Bracelet 116333 with a steel and yellow gold case, steel and yellow gold strap, black Arabic dial and automatic movement. This watch features a solid case back and comes with a Rolex International Warranty until 22/07/2020
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This item in in our shop
Tudor Heritage Black Bay Red "Rivet" Steel Bracelet 79230R
Tudor
79230R
£2,550.00
Tudor
Tudor Heritage Black Bay Red "Rivet" Steel Bracelet 79230R in a 41.00mm Steel case with a "Rivet" Steel Bracelet and a Black dial. This watch features a Matt burgundy disc and Automatic movement and comes with a Tudor International Warranty and all original box, papers and accessories
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Mint Pre-Owned Watch This item in in our shop
Very Rare - IWC Big Pilot's Watch Edition "Le Petit Prince" IW500908
IWC
IW500908
£10,200.00
IWC
Perfect condition IWC Big Pilot's Watch Edition "Le Petit Prince" IW500908 in a 46mm stainless steel case, engraving on the case back and a brown leather strap. This watch features a midnight blue dial and water resistance to 60m, date display, automatic movement with 7 days power reserve
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Mint Pre-Owned Watch This item in in our shop

Special price

Breitling Navitimer A3303011U
Breitling
A3303011U

Regular Price: £3,630.00

Special Price: £3,320.00

Breitling
Breitling Navitimer A3303011U with a 37.00mm Stainless Steel case and a Leather strap. This watch features an Automatic movement and a Black and White dial. This watch comes with Our 1 Year International Warranty. * Condition: 10/10 * Paperwork: Breitling original papers * Scratches: None * Bracelet size:Full size, 18cm * Box: Original box in perfect condition * Refurbished:In-depth clean and very gentle polish
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Genuine Luxury Watches at Discount Prices

UK high street jeweller since 1943
Iconic Watches and the high-street shop behind the web presense - Ancient & Modern Jewellers LTD have a long history. We have been selling watches and Jewellery since 1943 when the Coles family first opened the shop in Blackburn. We have always had the same high street location and have just completed a very lengthy refurbishment and expansion. Zac Coles still runs the business and can be found in the shop on most days, this oversight ensures that while we grow we can still give each customer top quality service and the attention they deserve.
What our customers say
Superb level of service from all concerned, the watch was as described and a great product and price, delivery was swift and well informed, very happy indeed, thank you.
Alex
1 week ago
Genuine reviews from genuine customers, verified by Reviews.co.uk
Lifetime Authenticity
100% Authentic Guaranteed
We know the full provenance of all our unworn watches and each watch is meticulously examined until we are completely satisfied that it is 100% genuine. We thus offer all our clients a lifetime Authenticity Guarantee on all the watches we sell.
UK High Street Shop
Make an appointment to visit us
We are proud to be an established UK High Street shop since 1943. You are welcome to make an appointment to visit us anytime 9-5 Monday to Saturday.
No hassle 14 Day Returns
Satisfaction Guarantee
All our in-stock watches come with a 14 day no questions asked money back return period. Plus we handle the return process so there is no hassle from your end.
 
Our Values
Get to know us
  1. We strive to give our clients a great price and a truly excellent customer experience
  2. We have been a family run store for 73 years. We have an in-depth knowledge of most watch brands, from service to residual value which we are happy to share.
  3. We are a registered member of the National Association of Jewellers
  4. We have a large physical stock of watches in our shop - usually over 250 piece - this differentiates us to 90% of our competitors.
  5. We love to take part exchanges
  6. We will not be beaten on price
  7. We have a large international dealer network of authorised dealers which we can rely on for sourcing any watches and also with aftercare (if any issues develop with your watch).
  8. We do not employ pushy sales practices - we give you all the information you need to make an informed purchase.

In Stock Watches