Please note that due to the current global situation, shipments may experience some delays, but please rest assured your order will be delivered to you. We are grateful for your patience.
9AM - 5PM MON TO FRI / 10AM TO 3PM SAT 01254 867 380
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UK High Street Shop - 73 Years
We have been in our High Street shop for over 73 years and we welcome you to come and visit us. Our shop was established by the Coles family 1943 who still oversee the business on a daily basis.
All Watches Guaranteed 100% Genuine
Every single watch we sell comes with a lifetime authenticity guarantee so you can rest assured that the watch you have is 100% genuine.
Over 1,950 5 Star Reviews
We have over 1,950 genuine 5 star reviews from real human beings - most of them verified clients. We use a 3rd party review company that carefully ensure the integrity of reviews.
100% Secure Transaction
Your payments are 100% guaranteed safe by SagePay, PayPal and Barclays.
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Latest Arrivals

This item in in our shop
Rolex GMT-Master II Stainless Steel 126710BLRO Pepsi
Rolex
126710BLRO
£15,195.00
Rolex
Rolex GMT-Master II Oystersteel 126710BLRO (Pepsi) in a 40mm Oystersteel case with an Oystersteel Jubilee bracelet and a red and blue Cerachrom bezel. This watch features an automatic movement with a GMT function and comes with a Rolex International Warranty and all original box, papers and accessories.
This item in in our shop
Rolex GMT-Master II Everose Gold "Rootbeer" 126715CHNR
Rolex
126715CHNR
£30,100.00
Rolex
Rolex GMT-Master II Everose Gold "Rootbeer" 126715CHNR in a 40mm 18 ct Everose gold case with a bidirectional rotatable brown and black ceramic bezel, an 18 ct Everose gold bracelet, black dial and automatic movement with GMT function. This watch features a solid case back and comes with a Rolex International Warranty and all original box, papers and accessories
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This item in in our shop
Rolex Sky-Dweller Blue/ Index Oyster Steel/ White Gold 326934
Rolex
326934
£19,600.00
Rolex
Rolex Sky-Dweller Blue/ Index Oyster Steel/ White Gold 326934 with a 42.00mm Steel and White Gold case, Steel strap, blue index dial and Automatic movement. This watch features a Solid case back and comes with a Rolex International Warranty and all original box, papers and accessories.
This item in in our shop
Tudor Heritage Black Bay Dark 79230DK Leather
Tudor
79230DK
£2,950.00
Tudor
Tudor Heritage Black Bay Dark 79230DK in a 41mm Black PVD-treated steel case with a Black aged leather bracelet and an additional Fabric Strap. This watch features a unidirectional rotatable steel bezel in black PVD-treated steel and automatic movement and comes with a Tudor International Warranty and all original box, papers and accessories.
Mint Pre-Owned Watch This item in in our shop
Rolex Datejust II Black Arab Dial Oyster Bracelet 116333
Rolex
116333
£8,250.00
Rolex
Rolex Datejust II Black Dial Oyster Bracelet 116333 with a steel and yellow gold case, steel and yellow gold strap, black Arabic dial and automatic movement. This watch features a solid case back and comes with a Rolex International Warranty until 22/07/2020
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Genuine Luxury Watches at Discount Prices

UK high street jeweller since 1943
Iconic Watches and the high-street shop behind the web presense - Ancient & Modern Jewellers LTD have a long history. We have been selling watches and Jewellery since 1943 when the Coles family first opened the shop in Blackburn. We have always had the same high street location and have just completed a very lengthy refurbishment and expansion. Zac Coles still runs the business and can be found in the shop on most days, this oversight ensures that while we grow we can still give each customer top quality service and the attention they deserve.
What our customers say
Oh! boy. Over the moon with my Submariner. I Could have got a brand new one for a lot less but hey! I couldn't wait five to ten years before I got to the top of the list ! ! It is in stunning condition and the delivery was spot on. My thanks to Mariana and Alison as the communication was superb. Many thanks Iconic Watches.
Pete
1 week ago
Genuine reviews from genuine customers, verified by Reviews.co.uk
Lifetime Authenticity
100% Authentic Guaranteed
We know the full provenance of all our unworn watches and each watch is meticulously examined until we are completely satisfied that it is 100% genuine. We thus offer all our clients a lifetime Authenticity Guarantee on all the watches we sell.
UK High Street Shop
Make an appointment to visit us
We are proud to be an established UK High Street shop since 1943. You are welcome to make an appointment to visit us anytime 9-5 Monday to Saturday.
No hassle 14 Day Returns
Satisfaction Guarantee
All our in-stock watches come with a 14 day no questions asked money back return period. Plus we handle the return process so there is no hassle from your end.
 
Our Values
Get to know us
  1. We strive to give our clients a great price and a truly excellent customer experience
  2. We have been a family run store for 73 years. We have an in-depth knowledge of most watch brands, from service to residual value which we are happy to share.
  3. We are a registered member of the National Association of Jewellers
  4. We have a large physical stock of watches in our shop - usually over 250 piece - this differentiates us to 90% of our competitors.
  5. We love to take part exchanges
  6. We will not be beaten on price
  7. We have a large international dealer network of authorised dealers which we can rely on for sourcing any watches and also with aftercare (if any issues develop with your watch).
  8. We do not employ pushy sales practices - we give you all the information you need to make an informed purchase.

In Stock Watches

Mint Pre-Owned Watch This item in in our shop
As New Rolex Submariner Steel Non Date 114060
Rolex
114060
£9,100.00
Mint Pre-Owned Watch This item in in our shop
TAG Heuer Classic Targa Florio Steel CX2110.FC6172
Tag Heuer
CX2110.FC6172
£2,250.00
Mint Pre-Owned Watch This item in in our shop
As New Rolex Submariner Steel Non Date 40mm 114060
Rolex
114060
£8,950.00
Mint Pre-Owned Watch This item in in our shop
"As New" Rolex Submariner Steel and Yellow Gold Blue Dial 116613LB
Rolex
116613LB
£12,300.00
Mint Pre-Owned Watch This item in in our shop
Rolex Sea-Dweller 4000 Black Dial "Red Writing" Steel and Ceramic 126600
Rolex
126600
£11,900.00