9AM - 5PM Mon To Sat 01254 867 380
clicking on ".btn-menu" toggles class "active" on ".menu-trigger" clicking on ".btn-search" toggles class "active" on ".search-trigger"
UK High Street Shop - 73 Years
We have been in our High Street shop for over 73 years and we welcome you to come and visit us. Our shop was established by the Coles family 1943 who still oversee the business on a daily basis.
All Watches Guaranteed 100% Genuine
Every single watch we sell comes with a lifetime authenticity guarantee so you can rest assured that the watch you have is 100% genuine.
Over 1,950 5 Star Reviews
We have over 1,950 genuine 5 star reviews from real human beings - most of them verified clients. We use a 3rd party review company that carefully ensure the integrity of reviews.
100% Secure Transaction
Your payments are 100% guaranteed safe by SagePay, PayPal and Barclays.
Finance banner
Finance banner mobile
Finance banner tablet

Latest Arrivals

Mint Pre-Owned Watch This item in in our shop
Rolex Submariner Steel and Yellow Gold Blue Dial 116613LB
Rolex
116613LB
£9,550.00
Rolex
Rolex Submariner Date Blue Dial Oyster Bracelet 116613LB with a steel and yellow gold case, steel and yellow gold strap, blue dial and automatic movement. This watch comes with Our 1 Year International Warranty. * Serial Number Start: S * Condition: 10/10 * Paperwork: Rolex original papers dated 02/2015 * Scratches: None * Bracelet size: 21
Read more
Mint Pre-Owned Watch This item in in our shop
Omega Seamaster Planet Ocean 600M 232.30.42.21.01.001
Omega
232.30.42.21.01.001
£3,200.00
Omega
Omega Seamaster Planet Ocean 600M Co-Axial 232.30.42.21.01.001 in a 42.00mm stainless steel case with a matching bracelet and a black dial. This watch features an automatic movement and a uni-directional rotating bezel. This Omega has been serviced in January 2019 comes with Our 1 Year International Warranty
Read more
Mint Pre-Owned Watch This item in in our shop
Hublot Big Bang Luna Rosa Limited Edition 301.CM.131.RX.LUN06
Hublot
301.CM.131.RX.LUN06
£6,260.00
Hublot
Hublot Big Bang Luna Rosa Limited Edition 301.CM.131.RX.LUN06 in a 44.50mm black ceramic case on a black rubber strap. This watch features an automatic movement, black carbon fiber dial and a stunning transparent case back. This watch comes with our 1 Year International Warranty and is a Limited Edition of 1000 pieces, tribute to Luna Rossa
Read more
This item in in our shop
Omega Seamaster 300 M Chronometer 212.30.41.20.01.003
Omega
212.30.41.20.01.003
£2,575.00
Omega
Omega Seamaster 300 M Chronometer Chronometer 212.30.41.20.01.003 with a black dial and bezel, stainless steel case and bracelet. This watches comes with a Omega international warranty and all box and papers.
This item in in our shop
Omega Seamaster 300 M Chronometer 212.30.41.20.03.001
Omega
212.30.41.20.03.001
£2,575.00
Omega
Omega Seamaster 300 M Chronometer Chronometer 212.30.41.20.03.001 with a blue dial and bezel, stainless steel case and bracelet. This watch comes with a Omega international warranty and all box and papers.
 

Genuine Luxury Watches at Discount Prices

UK high street jeweller since 1943
Iconic Watches and the high-street shop behind the web presense - Ancient & Modern Jewellers LTD have a long history. We have been selling watches and Jewellery since 1943 when the Coles family first opened the shop in Blackburn. We have always had the same high street location and have just completed a very lengthy refurbishment and expansion. Zac Coles still runs the business and can be found in the shop on most days, this oversight ensures that while we grow we can still give each customer top quality service and the attention they deserve.
What our customers say
This was my 6th purchase from Iconic watches,and I have a feeling it won't be my last. I actually drove down from Newcastle to the shop in Blackburn to pick this watch up,excellent shop with great stock and super friendly and helpful staff. Highly recommend them.
Craig
5 hours ago
Genuine reviews from genuine customers, verified by Reviews.co.uk
Lifetime Authenticity
100% Authentic Guaranteed
We know the full provenance of all our unworn watches and each watch is meticulously examined until we are completely satisfied that it is 100% genuine. We thus offer all our clients a lifetime Authenticity Guarantee on all the watches we sell.
UK High Street Shop
Make an appointment to visit us
We are proud to be an established UK High Street shop since 1943. You are welcome to make an appointment to visit us anytime 9-5 Monday to Saturday.
No hassle 14 Day Returns
Satisfaction Guarantee
All our in-stock watches come with a 14 day no questions asked money back return period. Plus we handle the return process so there is no hassle from your end.
 
Our Values
Get to know us
  1. We strive to give our clients a great price and a truly excellent customer experience
  2. We have been a family run store for 73 years. We have an in-depth knowledge of most watch brands, from service to residual value which we are happy to share.
  3. We are a registered member of the National Association of Jewellers
  4. We have a large physical stock of watches in our shop - usually over 250 piece - this differentiates us to 90% of our competitors.
  5. We love to take part exchanges
  6. We will not be beaten on price
  7. We have a large international dealer network of authorised dealers which we can rely on for sourcing any watches and also with aftercare (if any issues develop with your watch).
  8. We do not employ pushy sales practices - we give you all the information you need to make an informed purchase.

In Stock Watches

Mint Pre-Owned Watch This item in in our shop
Rolex Submariner Steel and Yellow Gold Blue Dial 116613LB
Rolex
116613LB
£9,550.00
Mint Pre-Owned Watch This item in in our shop
Omega Seamaster Planet Ocean 600M 232.30.42.21.01.001
Omega
232.30.42.21.01.001
£3,200.00
Mint Pre-Owned Watch This item in in our shop
Rolex Submariner Date 40mm 116610LN
Rolex
116610LN
£8,450.00
Mint Pre-Owned Watch This item in in our shop
Rolex GMT-Master II Black Dial 116710LN - 2018
Rolex
116710LN
£8,300.00
This item in in our shop
Rolex GMT-Master II Everose Gold 126715CHNR
Rolex
126715CHNR
£31,500.00