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UK High Street Shop - 73 Years
We have been in our High Street shop for over 73 years and we welcome you to come and visit us. Our shop was established by the Coles family 1943 who still oversee the business on a daily basis.
All Watches Guaranteed 100% Genuine
Every single watch we sell comes with a lifetime authenticity guarantee so you can rest assured that the watch you have is 100% genuine.
Over 1,950 5 Star Reviews
We have over 1,950 genuine 5 star reviews from real human beings - most of them verified clients. We use a 3rd party review company that carefully ensure the integrity of reviews.
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Your payments are 100% guaranteed safe by SagePay, PayPal and Barclays.
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Latest Arrivals

This item in in our shop
Rolex Cosmograph Daytona Everose Gold Black Dial Oysterflex 116515LN
Rolex
116515LN
£28,500.00
Rolex
Rolex Cosmograph Daytona 116515LN with a ceramic and rose gold case, Oysterflex strap and automatic movement. This beautiful time piece features a black dial with pink sub-dials and comes with a Rolex International Warranty and all original box, papers and accessories.
Mint Pre-Owned Watch This item in in our shop
Tag Heuer Grand Carrera RS Chronograph CAV511B.BA0902
Tag Heuer
CAV511B.BA0902
£2,400.00
Tag Heuer
Tag Heuer Grand Carrera RS Chronograph CAV511B.BA0902 in a 43mm stainless steel case with a steel bracelet and a silver dial. This watch comes with Our 1 Year International Warranty. * Condition: 10/10 * Paperwork: Tag Heuer original papers dated 21/03/2014 * Scratches: None * Bracelet size: 20cm * Box: Original inner and outer box * Refurbished: In-depth clean and very gentle polish
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Mint Pre-Owned Watch This item in in our shop
Rolex Sea-Dweller Deepsea Black Dial Oyster 116660
Rolex
116660
£8,300.00
Rolex
Rolex Sea-Dweller Deepsea Black Dial Oyster Bracelet 116660 with a steel and ceramic case, steel strap and automatic movement.This beautiful time piece features a black dial and a solid case-back in grade 5 titanium and comes with Our 1 Year International Warranty
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This item in in our shop
Tag Heuer Aquaracer Quartz 40.5mm WAY1151.BD0912
Tag Heuer
WAY1151.BD0912
£2,500.00
Tag Heuer
Tag Heuer Aquaracer Quartz 40.5mm WAY1151.BD0912 in a 40.50mm Steel/Yellow Gold case and a Steel/Yellow Gold strap. This watch features a Silver dial and is water resistant to 300m. The Tag Heuer WAY1151.BD0912 comes with a Tag Heuer International Warranty and all original box, papers and accessories.
This item in in our shop
Rolex GMT-Master II Everose Rolesor "Root Beer" 126711CHNR
Rolex
126711CHNR
£14,950.00
Rolex
Rolex GMT-Master II Everose Rolesor "Root Beer" 126711CHNR in a 40mm Oystersteel and 18 ct Everose gold case with a bidirectional rotatable brown and black ceramic bezel, a Oystersteel and 18 ct Everose gold bracelet, black dial and automatic movement with GMT function
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Genuine Luxury Watches at Discount Prices

UK high street jeweller since 1943
Iconic Watches and the high-street shop behind the web presense - Ancient & Modern Jewellers LTD have a long history. We have been selling watches and Jewellery since 1943 when the Coles family first opened the shop in Blackburn. We have always had the same high street location and have just completed a very lengthy refurbishment and expansion. Zac Coles still runs the business and can be found in the shop on most days, this oversight ensures that while we grow we can still give each customer top quality service and the attention they deserve.
What our customers say
A returning customer as a result of the brilliant service received on my first visit. Excellent value and amazing customer service, well worth the 120 miles round trip. Will continue to be my first port of call when looking for a gift for a special occasion
Howard
1 week ago
Genuine reviews from genuine customers, verified by Reviews.co.uk
Lifetime Authenticity
100% Authentic Guaranteed
We know the full provenance of all our unworn watches and each watch is meticulously examined until we are completely satisfied that it is 100% genuine. We thus offer all our clients a lifetime Authenticity Guarantee on all the watches we sell.
UK High Street Shop
Make an appointment to visit us
We are proud to be an established UK High Street shop since 1943. You are welcome to make an appointment to visit us anytime 9-5 Monday to Saturday.
No hassle 14 Day Returns
Satisfaction Guarantee
All our in-stock watches come with a 14 day no questions asked money back return period. Plus we handle the return process so there is no hassle from your end.
 
Our Values
Get to know us
  1. We strive to give our clients a great price and a truly excellent customer experience
  2. We have been a family run store for 73 years. We have an in-depth knowledge of most watch brands, from service to residual value which we are happy to share.
  3. We are a registered member of the National Association of Jewellers
  4. We have a large physical stock of watches in our shop - usually over 250 piece - this differentiates us to 90% of our competitors.
  5. We love to take part exchanges
  6. We will not be beaten on price
  7. We have a large international dealer network of authorised dealers which we can rely on for sourcing any watches and also with aftercare (if any issues develop with your watch).
  8. We do not employ pushy sales practices - we give you all the information you need to make an informed purchase.