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UK High Street Shop - 73 Years
We have been in our High Street shop for over 73 years and we welcome you to come and visit us. Our shop was established by the Coles family 1943 who still oversee the business on a daily basis.
All Watches Guaranteed 100% Genuine
Every single watch we sell comes with a lifetime authenticity guarantee so you can rest assured that the watch you have is 100% genuine.
Over 1,950 5 Star Reviews
We have over 1,950 genuine 5 star reviews from real human beings - most of them verified clients. We use a 3rd party review company that carefully ensure the integrity of reviews.
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Latest Arrivals

Mint Pre-Owned Watch This item in in our shop
Rolex Datejust Steel Roman Jubilee 116233
Rolex
116233
£6,800.00
Rolex
Rolex Datejust Steel Dial Jubilee Bracelet 116233 with a steel and yellow gold case, a matching bracelet and automatic movement. This beautiful time piece features a steel roman dial and comes with a Rolex International Warranty until 23/09/2022. * Serial Number Start: G * Condition: 10/10 * Paperwork: Rolex original papers dated 23/09/2017 * Scratches: None * Bracelet size: 19
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Mint Pre-Owned Watch This item in in our shop
Rolex Datejust Champagne/index Oyster 36mm 116233
Rolex
116233
£6,450.00
Rolex
Rolex Datejust champagne dial Oyster bracelet 116233 with a Steel/Yellow Gold case, Steel/Yellow Gold strap and Automatic movement.This beautiful time piece features a champagne/ indexes dial and comes with Our 1 Year International Warranty. * Serial Number Start: V * Condition: 10/10 * Paperwork: Rolex original papers dated 07/07/2010 * Scratches: None * Bracelet size: 19
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Mint Pre-Owned Watch This item in in our shop
Rolex Submariner Date 40mm 116610LN
Rolex
116610LN
£7,900.00
Rolex
Rolex Submariner Date Black Dial Oyster Bracelet 116610LN with a steel and ceramic case, steel strap, black dial and automatic movement. This watch comes with our 1 Year International Warranty. * Serial Number Start: Q * Condition: 10/10 * Paperwork: Rolex original papers dated 12/09/2014 * Scratches: None * Bracelet size: 22
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This item in in our shop
Omega Speedmaster Moonwatch Professional Hand Wound Mechanical Chronograph 311.30.42.30.01.006
Omega
311.30.42.30.01.006
£3,975.00
Omega
Omega Speedmaster Professional Moonwatch Chronograph 311.30.42.30.01.006 in a 42mm steel case with a steel bracelet and a black dial. This watch features a Hand Wound Mechanical movement, a transparent case-back and an Omega international warranty and all box and papers
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This item in in our shop
Omega Seamaster Professional Diver 300M 210.32.42.20.01.001
Omega
210.32.42.20.01.001
£3,350.00
Omega
Omega Seamaster Professional Diver 300M 210.32.42.20.01.001 in a 42mm stainless steel case with a black ceramic bezel on a black rubber strap. This watch features a black dial and comes with an Omega international warranty and all box and papers.
 

Genuine Luxury Watches at Discount Prices

UK high street jeweller since 1943
Iconic Watches and the high-street shop behind the web presense - Ancient & Modern Jewellers LTD have a long history. We have been selling watches and Jewellery since 1943 when the Coles family first opened the shop in Blackburn. We have always had the same high street location and have just completed a very lengthy refurbishment and expansion. Zac Coles still runs the business and can be found in the shop on most days, this oversight ensures that while we grow we can still give each customer top quality service and the attention they deserve.
What our customers say
Collected my unworn Rolex 116655 from the guys at Iconic over the weekend, very smooth service and I am made up with the new watch. I have always purchased my watches direct from AD's but the price was so competitive it pulled me away with zero regrets. Thank you
RC
2 weeks ago
Genuine reviews from genuine customers, verified by Reviews.co.uk
Lifetime Authenticity
100% Authentic Guaranteed
We know the full provenance of all our unworn watches and each watch is meticulously examined until we are completely satisfied that it is 100% genuine. We thus offer all our clients a lifetime Authenticity Guarantee on all the watches we sell.
UK High Street Shop
Make an appointment to visit us
We are proud to be an established UK High Street shop since 1943. You are welcome to make an appointment to visit us anytime 9-5 Monday to Saturday.
No hassle 14 Day Returns
Satisfaction Guarantee
All our in-stock watches come with a 14 day no questions asked money back return period. Plus we handle the return process so there is no hassle from your end.
 
Our Values
Get to know us
  1. We strive to give our clients a great price and a truly excellent customer experience
  2. We have been a family run store for 73 years. We have an in-depth knowledge of most watch brands, from service to residual value which we are happy to share.
  3. We are a registered member of the National Association of Jewellers
  4. We have a large physical stock of watches in our shop - usually over 250 piece - this differentiates us to 90% of our competitors.
  5. We love to take part exchanges
  6. We will not be beaten on price
  7. We have a large international dealer network of authorised dealers which we can rely on for sourcing any watches and also with aftercare (if any issues develop with your watch).
  8. We do not employ pushy sales practices - we give you all the information you need to make an informed purchase.

In Stock Watches