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UK High Street Shop - 73 Years
We have been in our High Street shop for over 73 years and we welcome you to come and visit us. Our shop was established by the Coles family 1943 who still oversee the business on a daily basis.
All Watches Guaranteed 100% Genuine
Every single watch we sell comes with a lifetime authenticity guarantee so you can rest assured that the watch you have is 100% genuine.
Over 1,950 5 Star Reviews
We have over 1,950 genuine 5 star reviews from real human beings - most of them verified clients. We use a 3rd party review company that carefully ensure the integrity of reviews.
100% Secure Transaction
Your payments are 100% guaranteed safe by SagePay, PayPal and Barclays.
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Latest Arrivals

This item in in our shop
Panerai Luminor Left- Handed 1950 8 Day Special Edition PAM00368
Panerai
PAM00368
£10,950.00
Panerai
This is the rare and ultra desirable Panerai Luminor PAM00368 Special Edition. This has limited availability as only 1000 are made worldwide. It features a titanium case, black dial and a brown leather strap. This watch has been with us since December 2011 and has been permanently kept in our safe
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This item in in our shop
Rolex Datejust 36mm Everose Gold & Steel/ Jubilee 126231
Rolex
116238
£8,700.00
Rolex
Rolex Datejust 36mm Everose Gold & Steel/ Jubilee 126231 with an 18 ct Everose gold and Oystersteel case, a Jubilee strap and automatic movement. This beautiful timepiece features a dark rhodium dial and comes with a Rolex International Warranty and all original box, papers and accessories.
Mint Pre-Owned Watch This item in in our shop
Rolex Datejust White/ Index Dial Oyster 16200
Rolex
16200
£4,200.00
Rolex
Rolex Datejust White/ Index Dial Oyster Bracelet 16200 with a steel case, steel strap and automatic movement. This beautiful timepiece features a white dial and comes with the Rolex service seals intact and Our 1 Year International Warranty. * Serial Number Start: F * Condition: 10/10 * Paperwork: Rolex original papers dated 01/08/2005, Rolex Service Warranty dated 25/10/2017 * Scratches: None * Bracelet size: 20
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This item in in our shop
Rolex Sea-Dweller Black/ Index Oystersteel and Yellow Gold 126603
Rolex
126603
£14,700.00
Rolex
Rolex Sea-Dweller Black/ Index Oystersteel and Yellow Gold 126603 with a 43mm Oystersteel and 18 ct yellow gold case, a matching strap, black dial and automatic movement. This watch features a unidirectional rotatable ceramic bezel and comes with a Rolex International Warranty and all original box, papers and accessories
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This item in in our shop
Rolex Submariner Date Stainless Steel Green Dial (Hulk) 116610LV
Rolex
116610LV
£13,995.00
Rolex
Rolex Submariner Date Green Dial Oyster Bracelet 116610LV with a steel and ceramic case, steel strap, green dial and automatic movement. This watch features a solid case back and comes with a Rolex International Warranty and all original box, papers and accessories.
 

Genuine Luxury Watches at Discount Prices

UK high street jeweller since 1943
Iconic Watches and the high-street shop behind the web presense - Ancient & Modern Jewellers LTD have a long history. We have been selling watches and Jewellery since 1943 when the Coles family first opened the shop in Blackburn. We have always had the same high street location and have just completed a very lengthy refurbishment and expansion. Zac Coles still runs the business and can be found in the shop on most days, this oversight ensures that while we grow we can still give each customer top quality service and the attention they deserve.
What our customers say
I purchased a watch from them recently. There communication was excellent, the item arrived on time and as advertised. I would thank them for their help and assistance and highly recommend them.
David
2 weeks ago
Genuine reviews from genuine customers, verified by Reviews.co.uk
Lifetime Authenticity
100% Authentic Guaranteed
We know the full provenance of all our unworn watches and each watch is meticulously examined until we are completely satisfied that it is 100% genuine. We thus offer all our clients a lifetime Authenticity Guarantee on all the watches we sell.
UK High Street Shop
Make an appointment to visit us
We are proud to be an established UK High Street shop since 1943. You are welcome to make an appointment to visit us anytime 9-5 Monday to Saturday.
No hassle 14 Day Returns
Satisfaction Guarantee
All our in-stock watches come with a 14 day no questions asked money back return period. Plus we handle the return process so there is no hassle from your end.
 
Our Values
Get to know us
  1. We strive to give our clients a great price and a truly excellent customer experience
  2. We have been a family run store for 73 years. We have an in-depth knowledge of most watch brands, from service to residual value which we are happy to share.
  3. We are a registered member of the National Association of Jewellers
  4. We have a large physical stock of watches in our shop - usually over 250 piece - this differentiates us to 90% of our competitors.
  5. We love to take part exchanges
  6. We will not be beaten on price
  7. We have a large international dealer network of authorised dealers which we can rely on for sourcing any watches and also with aftercare (if any issues develop with your watch).
  8. We do not employ pushy sales practices - we give you all the information you need to make an informed purchase.