9AM - 5PM Mon To Sat 01254 867 380
clicking on ".btn-menu" toggles class "active" on ".menu-trigger" clicking on ".btn-search" toggles class "active" on ".search-trigger"
UK High Street Shop - 73 Years
We have been in our High Street shop for over 73 years and we welcome you to come and visit us. Our shop was established by the Coles family 1943 who still oversee the business on a daily basis.
All Watches Guaranteed 100% Genuine
Every single watch we sell comes with a lifetime authenticity guarantee so you can rest assured that the watch you have is 100% genuine.
Over 1,950 5 Star Reviews
We have over 1,950 genuine 5 star reviews from real human beings - most of them verified clients. We use a 3rd party review company that carefully ensure the integrity of reviews.
100% Secure Transaction
Your payments are 100% guaranteed safe by SagePay, PayPal and Barclays.

Latest Arrivals

This item in in our shop
Rolex Datejust II Blue/index Oyster 116334
Rolex
116334
£6,210.00
Rolex
Rolex Datejust II blue dial Oyster bracelet 116334 with a Steel/White Gold case, Steel strap, blue/ indexes dial and Automatic movement. This watch features a Solid case back and comes with a Rolex International Warranty and all original box, papers and accessories.
This item in in our shop

Special price

Rolex Milgauss Z-Blue Dial 116400GV
Rolex
116400GV

Regular Price: £5,940.00

Special Price: £5,650.00

Rolex
Rolex Milgauss 40mm Z-blue dial Oyster bracelet 116400 GV with a stainless steel case, stainless steel strap, Z-blue/ indexes dial and Automatic movement. This watch features a Solid case back and comes with a Rolex International Warranty and all original box, papers and accessories
Read more
This item in in our shop
Rolex Datejust 41 Black/ Index Oyster Steel/ Yellow Gold 126303
Rolex
126303
£8,050.00
Rolex
Rolex Datejust 41 Black/ Index Oyster Steel/ Yellow Gold 126303 with a Steel/Yellow Gold case, Oyster Steel/ Yellow Gold strap and Automatic movement. This watch features a Black/ Index dial and comes with a Rolex International Warranty and all original box, papers and accessories.
Mint Pre-Owned Watch This item in in our shop
Tudor Heritage Ranger Steel Bracelet 79910
Tudor
79910
£1,400.00
Tudor
Tudor Heritage Ranger 79910 in a 41mm steel case on a steel bracelet. This watch features a black dial, automatic movement and comes with an additional Nato strap. * Condition: 10/10 * Paperwork: Tudor original papers dated 11/05/2015 * Scratches: None * Bracelet size: 22
Read more
Mint Pre-Owned Watch This item in in our shop
Rolex Yacht-Master 40mm Blue Dial  Oyster 116622
Rolex
116622
£6,900.00
Rolex
Rolex Yacht-Master 40mm blue dial Oyster bracelet 116622 with a Steel and Platinum case, Steel strap, blue/ indexes dial and Automatic movement. * Serial Number Start: V * Condition: 10/10 * Paperwork: Rolex original papers dated 10/05/2013 * Scratches: None * Bracelet size: 20
Read more
 

Genuine Luxury Watches at Discount Prices

UK high street jeweller since 1943
Iconic Watches and the high-street shop behind the web presense - Ancient & Modern Jewellers LTD have a long history. We have been selling watches and Jewellery since 1943 when the Coles family first opened the shop in Blackburn. We have always had the same high street location and have just completed a very lengthy refurbishment and and expansion. Zac Coles still runs the business and can be found in the shop on most days, this oversight ensures that while we grow we can still give each customer top quality service and the attention they deserve.
What our customers say
Genuine reviews from genuine customers, verified by Trustpilot
Lifetime Authenticity
100% Authentic Guaranteed
We know the full provenance of all our unworn watches and each watch is meticulously examined until we are completely satisfied that it is 100% genuine. We thus offer all our clients a lifetime Authenticity Guarantee on all the watches we sell.
UK High Street Shop
Make an appointment to visit us
We are proud to be an established UK High Street shop since 1943. You are welcome to make an appointment to visit us anytime 9-5 Monday to Saturday.
No hassle 14 Day Returns
Satisfaction Guarantee
All our in-stock watches come with a 14 day no questions asked money back return period. Plus we handle the return process so there is no hassle from your end.
 
Our Values
Get to know us
  1. We strive to give our clients a great price and a truly excellent customer experience
  2. We have been a family run store for 73 years. We have an in depth knowledge on most watch brands, from service to residual value which we are happy to share.
  3. We are a registered member of the National Association of Goldsmiths
  4. We have a large physical stock of watches in our shop - usually over 250 piece - this differentiates us to 90% of our competitors.
  5. We love to take part exchanges
  6. We will not be beaten on price
  7. We have a large international dealer network of authorised dealers which we can rely on for sourcing any watches and also with aftercare (if any issues develop with your watch).
  8. We do not employ pushy sales practices - we give you all the information you need to make an informed purchase.