9AM - 5PM Mon To Sat 01254 867 380
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UK High Street Shop - 73 Years
We have been in our High Street shop for over 73 years and we welcome you to come and visit us. Our shop was established by the Coles family 1943 who still oversee the business on a daily basis.
All Watches Guaranteed 100% Genuine
Every single watch we sell comes with a lifetime authenticity guarantee so you can rest assured that the watch you have is 100% genuine.
Over 1,950 5 Star Reviews
We have over 1,950 genuine 5 star reviews from real human beings - most of them verified clients. We use a 3rd party review company that carefully ensure the integrity of reviews.
100% Secure Transaction
Your payments are 100% guaranteed safe by SagePay, PayPal and Barclays.

Latest Arrivals

This item in in our shop
Omega Seamaster Diver 300M Chronograph 44mm 212.92.44.50.99.001
Omega
212.92.44.50.99.001
£4,380.00
Omega
Omega Seamaster Diver 300M Chronograph 44mm 212.92.44.50.99.001 in a Titanium case with a rubber strap and a Grey dial. This watch comes with an Omega international warranty and all box and papers.
This item in in our shop
Tag Heuer Autavia HEUER 02 Jack Heuer Special Edition CBE2111.BA0687
Tag Heuer
CBE2111.BA0687
£4,250.00
Tag Heuer
Tag Heuer Autavia HEUER 02 Jack Heuer Special Edition CBE2111.BA0687 with a Stainless Steel case, Stainless Steel strap and Automatic movement. This watch features a Silver dial and comes with a Tag Heuer International Warranty and all original box, papers and accessories.
Mint Pre-Owned Watch This item in in our shop
As New Rolex Sea-Dweller Deepsea Black Dial Oyster 116660
Rolex
116660
£7,915.00
Rolex
As New Rolex Sea-Dweller Deepsea Black Dial Oyster Bracelet 116660 with a steel and ceramic case, steel strap and automatic movement.This beautiful time piece features a black/ indexes dial and a solid case-back in grade 5 titanium and comes with a Manufacturer's International Warranty until 08/2020
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This item in in our shop
Rolex Yacht-Master II 44mm White/Hour Markers Oyster 116680
Rolex
116680
£12,645.00
Rolex
Rolex Yacht-Master II white dial oyster bracelet 116680 with a steel case, steel strap, white/ white gold hour markers dial and automatic movement. This watch features a solid case back and comes with a Rolex international warranty and all original box, papers and accessories.
This item in in our shop
Rolex Explorer II White Dial 216570
Rolex
216570
£5,655.00
Rolex
Rolex Explorer II white dial oyster bracelet 216570 with a steel case, steel strap and automatic movement.This beautiful time piece features a white/ indexes dial and comes with a Rolex international warranty and all original box, papers and accessories
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Genuine Luxury Watches at Discount Prices

UK high street jeweller since 1943
Iconic Watches and the high-street shop behind the web presense - Ancient & Modern Jewellers LTD have a long history. We have been selling watches and Jewellery since 1943 when the Coles family first opened the shop in Blackburn. We have always had the same high street location and have just completed a very lengthy refurbishment and expansion. Zac Coles still runs the business and can be found in the shop on most days, this oversight ensures that while we grow we can still give each customer top quality service and the attention they deserve.
What our customers say
The service from Iconic Watches was fantastic and their prices were about the best I could find. I was a bit nervous about spending so much money with an internet company who I had never used before, but after some research and a call to their team I felt comfortable placing my order. The Omega watch I ordered was a 40th birthday treat (for myself) and I could not be happier.
Francis
4 days ago
Genuine reviews from genuine customers, verified by Reviews.co.uk
Lifetime Authenticity
100% Authentic Guaranteed
We know the full provenance of all our unworn watches and each watch is meticulously examined until we are completely satisfied that it is 100% genuine. We thus offer all our clients a lifetime Authenticity Guarantee on all the watches we sell.
UK High Street Shop
Make an appointment to visit us
We are proud to be an established UK High Street shop since 1943. You are welcome to make an appointment to visit us anytime 9-5 Monday to Saturday.
No hassle 14 Day Returns
Satisfaction Guarantee
All our in-stock watches come with a 14 day no questions asked money back return period. Plus we handle the return process so there is no hassle from your end.
 
Our Values
Get to know us
  1. We strive to give our clients a great price and a truly excellent customer experience
  2. We have been a family run store for 73 years. We have an in depth knowledge on most watch brands, from service to residual value which we are happy to share.
  3. We are a registered member of the National Association of Goldsmiths
  4. We have a large physical stock of watches in our shop - usually over 250 piece - this differentiates us to 90% of our competitors.
  5. We love to take part exchanges
  6. We will not be beaten on price
  7. We have a large international dealer network of authorised dealers which we can rely on for sourcing any watches and also with aftercare (if any issues develop with your watch).
  8. We do not employ pushy sales practices - we give you all the information you need to make an informed purchase.