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UK High Street Shop - 73 Years
We have been in our High Street shop for over 73 years and we welcome you to come and visit us. Our shop was established by the Coles family 1943 who still oversee the business on a daily basis.
All Watches Guaranteed 100% Genuine
Every single watch we sell comes with a lifetime authenticity guarantee so you can rest assured that the watch you have is 100% genuine.
Over 1,950 5 Star Reviews
We have over 1,950 genuine 5 star reviews from real human beings - most of them verified clients. We use a 3rd party review company that carefully ensure the integrity of reviews.
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Your payments are 100% guaranteed safe by SagePay, PayPal and Barclays.
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Latest Arrivals

Mint Pre-Owned Watch This item in in our shop
Tudor Heritage Black Bay Harrods Edition 79230G
Tudor
79230G
£3,750.00
Tudor
Tudor Heritage Black Bay Harrods Edition 79230G in a 41mm steel case with a green bezel and a steel bracelet. This watch features a black dial and automatic movement and comes with the Manufacturer's International Warranty until November 2020. The watch comes with an additional black Nato strap
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This item in in our shop
Rolex Sea-Dweller 4000 Black/index "Red Writing" 126600 No Seals - 2017
Rolex
126600
£11,990.00
Rolex
Rolex Sea-Dweller 4000 black dial Oyster bracelet 126600 "Red Writing" with a 43mm Steel/Ceramic case, Steel strap, black/ indexes dial with red writing and Automatic movement. This watch features a Solid case back and comes with a Rolex International Warranty and all original box, papers and accessories
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Mint Pre-Owned Watch This item in in our shop

Special price

Tag Heuer Carrera Calibre 1887 Automatic Chronograph CAR2014.FC6235
Tag Heuer
CAR2014.FC6235

Regular Price: £2,730.00

Special Price: £2,600.00

Tag Heuer
Tag Heuer Carrera Calibre 1887 Automatic Chronograph CAR2014.FC6235 in 43.00mm stainless steel case with a black leather strap and a black dial. This watch features an automatic movement and comes with our 1 Year International warranty. * Condition: 10/10 * Paperwork: Tag Heuer original papers dated 28/05/2015 * Scratches: None * Bracelet size: 22
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Mint Pre-Owned Watch This item in in our shop
Rolex GMT-Master II Steel Black & Blue "Batman" 116710BLNR
Rolex
116710BLNR
£13,400.00
Rolex
Rolex GMT-Master II Black Dial Oyster Bracelet "Batman" 116710BLNR with a 40mm steel and ceramic case, steel strap, black dial and automatic movement. This watch features the iconic black and blue bidirectional rotatable 24-hour graduated bezel and comes with our 1 Year International Warranty
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This item in in our shop
Tag Heuer Formula 1 Quartz 41mm WAZ1110.FT8023
Tag Heuer
WAZ1110.FT8023
£800.00
Tag Heuer
Tag Heuer Formula 1 Quartz 41mm WAZ1110.FT8023 with a Brushed Stainless Steel case, Black Perforated Rubber strap and Quartz movement. This beautiful time piece features a Black dial and comes with a Tag Heuer International Warranty and all original box, papers and accessories.
 

Genuine Luxury Watches at Discount Prices

UK high street jeweller since 1943
Iconic Watches and the high-street shop behind the web presense - Ancient & Modern Jewellers LTD have a long history. We have been selling watches and Jewellery since 1943 when the Coles family first opened the shop in Blackburn. We have always had the same high street location and have just completed a very lengthy refurbishment and expansion. Zac Coles still runs the business and can be found in the shop on most days, this oversight ensures that while we grow we can still give each customer top quality service and the attention they deserve.
What our customers say
Excellent service and delivery arrived in good time. Daughter delighted with her watch. Would definitely recommend Iconic Watches.
Duncan
1 day ago
Genuine reviews from genuine customers, verified by Reviews.co.uk
Lifetime Authenticity
100% Authentic Guaranteed
We know the full provenance of all our unworn watches and each watch is meticulously examined until we are completely satisfied that it is 100% genuine. We thus offer all our clients a lifetime Authenticity Guarantee on all the watches we sell.
UK High Street Shop
Make an appointment to visit us
We are proud to be an established UK High Street shop since 1943. You are welcome to make an appointment to visit us anytime 9-5 Monday to Saturday.
No hassle 14 Day Returns
Satisfaction Guarantee
All our in-stock watches come with a 14 day no questions asked money back return period. Plus we handle the return process so there is no hassle from your end.
 
Our Values
Get to know us
  1. We strive to give our clients a great price and a truly excellent customer experience
  2. We have been a family run store for 73 years. We have an in-depth knowledge of most watch brands, from service to residual value which we are happy to share.
  3. We are a registered member of the National Association of Jewellers
  4. We have a large physical stock of watches in our shop - usually over 250 piece - this differentiates us to 90% of our competitors.
  5. We love to take part exchanges
  6. We will not be beaten on price
  7. We have a large international dealer network of authorised dealers which we can rely on for sourcing any watches and also with aftercare (if any issues develop with your watch).
  8. We do not employ pushy sales practices - we give you all the information you need to make an informed purchase.