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UK High Street Shop - 73 Years
We have been in our High Street shop for over 73 years and we welcome you to come and visit us. Our shop was established by the Coles family 1943 who still oversee the business on a daily basis.
All Watches Guaranteed 100% Genuine
Every single watch we sell comes with a lifetime authenticity guarantee so you can rest assured that the watch you have is 100% genuine.
Over 1,950 5 Star Reviews
We have over 1,950 genuine 5 star reviews from real human beings - most of them verified clients. We use a 3rd party review company that carefully ensure the integrity of reviews.
100% Secure Transaction
Your payments are 100% guaranteed safe by SagePay, PayPal and Barclays.
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Latest Arrivals

This item in in our shop
Unworn Rolex GMT-Master II Steel Black & Blue "Batman" 116710BLNR
Unworn Rolex GMT-Master II Black Dial Oyster Bracelet "Batman" 116710BLNR with a 40mm steel and ceramic case, steel strap, black dial and automatic movement. This watch features the iconic black and blue bidirectional rotatable 24-hour graduated bezel and comes with the Manufacturer's International Warranty until 2023
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Mint Pre-Owned Watch This item in in our shop
Tag Heuer Aquaracer Chronograph 300M CAF2110
Tag Heuer
Tag Heuer
Tag Heuer Aquaracer Chronograph 300M CAF2110 in a 41mm steel case with a matching bracelet and a black dial. This watch features an automatic movement and comes with our 1 Year International Warranty. * Condition: 10/10 * Paperwork: No original warranty, Approximate age - 2012 * Scratches: None * Bracelet size: 19
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This item in in our shop
Rolex Sky-Dweller Champagne/ Index Oyster Steel & Yellow Gold 326933 - 2018
Rolex Sky-Dweller Champagne/ Index Oyster Steel & Yellow Gold 326933 with a Steel and Yellow Gold case, Steel and Yellow Gold strap, Champagne index dial and Automatic movement. This watch features a Solid case back and comes with a Rolex International Warranty and all original box, papers and accessories.
Mint Pre-Owned Watch This item in in our shop
Rolex Day-Date Black/ Index Dial President 118208
Rolex Day-Date Black Dial President Bracelet 118208 with a yellow gold case, yellow gold strap and automatic movement. This beautiful time piece features a black/ indexes dial and comes with a Rolex Service Warranty until 03/12/2020 and service seals on
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Mint Pre-Owned Watch This item in in our shop
As New Tag Heuer Aquaracer Automatic 41mm WAY211A.BA0928
Tag Heuer
Tag Heuer
As New Tag Heuer Aquaracer Calibre 5 Automatic 41mm WAY211A.BA0928 in a 41.00mm steel case and a steel strap. This watch features a black dial and is water resistant to 300m. This watch comes with the Manufacturer's International Warranty until 20/06/2021
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Genuine Luxury Watches at Discount Prices

UK high street jeweller since 1943
Iconic Watches and the high-street shop behind the web presense - Ancient & Modern Jewellers LTD have a long history. We have been selling watches and Jewellery since 1943 when the Coles family first opened the shop in Blackburn. We have always had the same high street location and have just completed a very lengthy refurbishment and expansion. Zac Coles still runs the business and can be found in the shop on most days, this oversight ensures that while we grow we can still give each customer top quality service and the attention they deserve.
What our customers say
Excellent service and delivery arrived in good time. Daughter delighted with her watch. Would definitely recommend Iconic Watches.
1 month ago
Genuine reviews from genuine customers, verified by Reviews.co.uk
Lifetime Authenticity
100% Authentic Guaranteed
We know the full provenance of all our unworn watches and each watch is meticulously examined until we are completely satisfied that it is 100% genuine. We thus offer all our clients a lifetime Authenticity Guarantee on all the watches we sell.
UK High Street Shop
Make an appointment to visit us
We are proud to be an established UK High Street shop since 1943. You are welcome to make an appointment to visit us anytime 9-5 Monday to Saturday.
No hassle 14 Day Returns
Satisfaction Guarantee
All our in-stock watches come with a 14 day no questions asked money back return period. Plus we handle the return process so there is no hassle from your end.
Our Values
Get to know us
  1. We strive to give our clients a great price and a truly excellent customer experience
  2. We have been a family run store for 73 years. We have an in-depth knowledge of most watch brands, from service to residual value which we are happy to share.
  3. We are a registered member of the National Association of Jewellers
  4. We have a large physical stock of watches in our shop - usually over 250 piece - this differentiates us to 90% of our competitors.
  5. We love to take part exchanges
  6. We will not be beaten on price
  7. We have a large international dealer network of authorised dealers which we can rely on for sourcing any watches and also with aftercare (if any issues develop with your watch).
  8. We do not employ pushy sales practices - we give you all the information you need to make an informed purchase.