Please note that due to the current global situation, shipments may experience some delays, but please rest assured your order will be delivered to you. We are grateful for your patience.
9AM - 5PM MON TO FRI / 10AM TO 3PM SAT 01254 867 380
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UK High Street Shop - 73 Years
We have been in our High Street shop for over 73 years and we welcome you to come and visit us. Our shop was established by the Coles family 1943 who still oversee the business on a daily basis.
All Watches Guaranteed 100% Genuine
Every single watch we sell comes with a lifetime authenticity guarantee so you can rest assured that the watch you have is 100% genuine.
Over 1,950 5 Star Reviews
We have over 1,950 genuine 5 star reviews from real human beings - most of them verified clients. We use a 3rd party review company that carefully ensure the integrity of reviews.
100% Secure Transaction
Your payments are 100% guaranteed safe by SagePay, PayPal and Barclays.
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Latest Arrivals

This item in in our shop
Rolex GMT-Master II Everose Rolesor "Rootbeer" 126711CHNR
Rolex GMT-Master II Everose Rolesor "Rootbeer" 126711CHNR in a 40mm Oystersteel and 18 ct Everose gold case with a bidirectional rotatable brown and black ceramic bezel, an Oystersteel and 18 ct Everose gold bracelet, black dial and automatic movement with GMT function
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This item in in our shop
Rolex Datejust 36mm Rose Gold & Steel/ Jubilee 126231
Rolex Datejust 36mm Everose Gold & Steel/ Jubilee 126231 with an 18 ct Everose gold and Oystersteel case, a Jubilee strap and automatic movement. This beautiful timepiece features a white dial and comes with a Rolex International Warranty and all original box, papers and accessories.
This item in in our shop
Tag Heuer Formula 1 Quartz 32mm WBJ141AC.BA0974
Tag Heuer
Tag Heuer
Tag Heuer Formula 1 Quartz 32mm WBJ141AC.BA0974 with a polished stainless steel and white ceramic case and a matching bracelet, white dial and a Tag Heuer quartz movement. This watch comes with a Tag Heuer International Warranty and all original box, papers and accessories.
Mint Pre-Owned Watch This item in in our shop
Rolex Oyster Perpetual Ladies 24mm Steel and Yellow Gold 67193
This Ladies Rolex Oyster Perpetual 67193 comes in a 24.00mm steel and 18ct yellow gold case with a fluted bezel and a champagne dial with baton hour markers. Attached to the case is a stainless steel and 18ct gold Jubilee bracelet with a total length of 16
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Mint Pre-Owned Watch This item in in our shop
Breitling Chronomat 44 Flying Fish Chronograph AB011010.BB08.377A
Breitling Chronomat 44 Flying Fish Caliber 01 Automatic Chronograph AB011010.BB08.377A in a 44mm Stainless Steel Satin case with a matching bracelet and a Black dial. This watch comes with the Our 1 Year International Warranty. * Condition: 10/10 * Paperwork: Breitling original papers dated 2014 * Scratches: None * Bracelet size: 20
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Genuine Luxury Watches at Discount Prices

UK high street jeweller since 1943
Iconic Watches and the high-street shop behind the web presense - Ancient & Modern Jewellers LTD have a long history. We have been selling watches and Jewellery since 1943 when the Coles family first opened the shop in Blackburn. We have always had the same high street location and have just completed a very lengthy refurbishment and expansion. Zac Coles still runs the business and can be found in the shop on most days, this oversight ensures that while we grow we can still give each customer top quality service and the attention they deserve.
What our customers say
Great service and very good prices, just bought my second watch from iconic.
1 month ago
Genuine reviews from genuine customers, verified by
Lifetime Authenticity
100% Authentic Guaranteed
We know the full provenance of all our unworn watches and each watch is meticulously examined until we are completely satisfied that it is 100% genuine. We thus offer all our clients a lifetime Authenticity Guarantee on all the watches we sell.
UK High Street Shop
Make an appointment to visit us
We are proud to be an established UK High Street shop since 1943. You are welcome to make an appointment to visit us anytime 9-5 Monday to Saturday.
No hassle 14 Day Returns
Satisfaction Guarantee
All our in-stock watches come with a 14 day no questions asked money back return period. Plus we handle the return process so there is no hassle from your end.
Our Values
Get to know us
  1. We strive to give our clients a great price and a truly excellent customer experience
  2. We have been a family run store for 73 years. We have an in-depth knowledge of most watch brands, from service to residual value which we are happy to share.
  3. We are a registered member of the National Association of Jewellers
  4. We have a large physical stock of watches in our shop - usually over 250 piece - this differentiates us to 90% of our competitors.
  5. We love to take part exchanges
  6. We will not be beaten on price
  7. We have a large international dealer network of authorised dealers which we can rely on for sourcing any watches and also with aftercare (if any issues develop with your watch).
  8. We do not employ pushy sales practices - we give you all the information you need to make an informed purchase.