9AM - 5PM Mon To Sat 01254 867 380
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UK High Street Shop - 73 Years
We have been in our High Street shop for over 73 years and we welcome you to come and visit us. Our shop was established by the Coles family 1943 who still oversee the business on a daily basis.
All Watches Guaranteed 100% Genuine
Every single watch we sell comes with a lifetime authenticity guarantee so you can rest assured that the watch you have is 100% genuine.
Over 1,950 5 Star Reviews
We have over 1,950 genuine 5 star reviews from real human beings - most of them verified clients. We use a 3rd party review company that carefully ensure the integrity of reviews.
100% Secure Transaction
Your payments are 100% guaranteed safe by SagePay, PayPal and Barclays.

Latest Arrivals

This item in in our shop
Rolex Cosmograph Daytona Everose Black-Pink/index 116505
Rolex Cosmograph Daytona black-pink dial Oyster bracelet 116505 with a Rose Gold case, Rose Gold strap and Automatic movement.This beautiful time piece features a black-pink/ indexes dial and comes with a Rolex International Warranty and all original box, papers and accessories.
Mint Pre-Owned Watch This item in in our shop
Longines Column-Wheel Chronograph Heritage 41mm L2.750.4.96.0
Longines Column-Wheel Chronograph Heritage L2.750.4.96.0 in a 41mm stainless steel case with a leather strap and an automatic movement. This watch comes with our 2 years international warranty. * Condition: 10/10 * Paperwork: Longines original papers dated 21/10/2014 * Scratches: None * Bracelet size: 20
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Mint Pre-Owned Watch This item in in our shop
Omega Seamaster Planet Ocean 600 M
Omega Seamaster Planet Ocean 600 M Chronometer in a 43.50mm steel case with a matching bracelet and an additional rubber strap. This watch features an automatic movement and a black ceramic bezel with orange rubber and comes with an Omega international warranty until 19/05/2021
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This item in in our shop

Special price

Omega Seamaster 300 M Chronometer

Regular Price: £2,410.00

Special Price: £2,400.00

Omega Seamaster 300 M Chronometer Chronometer with a blue dial and bezel, stainless steel case and bracelet. This watch comes with a Omega international warranty and all box and papers.
This item in in our shop
Omega Seamaster Planet Ocean 600 M Chronometer
Omega Seamaster Planet Ocean 600 M Chronometer in a 43.50mm Steel case with a matching bracelet and a Black dial. This watch features an Automatic movement and a Black Ceramic Bezel with Orange Rubber and comes with an Omega international warranty and all box and papers.

Genuine Luxury Watches at Discount Prices

UK high street jeweller since 1943
Iconic Watches and the high-street shop behind the web presense - Ancient & Modern Jewellers LTD have a long history. We have been selling watches and Jewellery since 1943 when the Coles family first opened the shop in Blackburn. We have always had the same high street location and have just completed a very lengthy refurbishment and expansion. Zac Coles still runs the business and can be found in the shop on most days, this oversight ensures that while we grow we can still give each customer top quality service and the attention they deserve.
What our customers say
WATCH - Tag Heuer Carrera Calibre 5 Day Date I received a watch from Iconic watches last week which had a visual defect on it. I notified them IW and they contacted the Authorised Dealer. Together they worked swiftly to replace the watch once I had returned the defected one. I must admit I was dubious at first as the prices on this site are much lower than anywhere else on the market. I can confirm that the watch I bought is 100% real with all necessary papers from the manufacturer and AD. The customer service throughout the whole process was very responsive and friendly. I will definitely be buying a watch in the future from Iconic Watches!
1 day ago
Genuine reviews from genuine customers, verified by Reviews.co.uk
Lifetime Authenticity
100% Authentic Guaranteed
We know the full provenance of all our unworn watches and each watch is meticulously examined until we are completely satisfied that it is 100% genuine. We thus offer all our clients a lifetime Authenticity Guarantee on all the watches we sell.
UK High Street Shop
Make an appointment to visit us
We are proud to be an established UK High Street shop since 1943. You are welcome to make an appointment to visit us anytime 9-5 Monday to Saturday.
No hassle 14 Day Returns
Satisfaction Guarantee
All our in-stock watches come with a 14 day no questions asked money back return period. Plus we handle the return process so there is no hassle from your end.
Our Values
Get to know us
  1. We strive to give our clients a great price and a truly excellent customer experience
  2. We have been a family run store for 73 years. We have an in depth knowledge on most watch brands, from service to residual value which we are happy to share.
  3. We are a registered member of the National Association of Goldsmiths
  4. We have a large physical stock of watches in our shop - usually over 250 piece - this differentiates us to 90% of our competitors.
  5. We love to take part exchanges
  6. We will not be beaten on price
  7. We have a large international dealer network of authorised dealers which we can rely on for sourcing any watches and also with aftercare (if any issues develop with your watch).
  8. We do not employ pushy sales practices - we give you all the information you need to make an informed purchase.