Louis-Ulysse Chopard opened his watch shop in 1860. It was his vision to create precision chronometers and pocket watches. His timepieces were so precise that the Swiss Railway (reputed to be always on time), became his customer. In the 1970s, Chopard venture into ladies jewellery watches starting with the Happy Diamond collection. In the 1980s, Chopard sporty watch models debuted. In the 1990s, Chopard came out with its very own L.U.C. movement. The L.U.C. Engine One which was unveiled at the 2013 SIHH, is a beautiful hybrid of automobile mechanics and haute horlogerie with a tourbillon movement. Bollywood superstar Preity Zinta is Chopards brand ambassador.