Why buy from us

We have been in Blackburn's town center since 1943 and have just completed our third expansion, this time into next door. It's nice to know that if you want a face-to-face discussion we are open 9-5 Monday to Friday. If you want to see us on google maps click here

Our High Street Store

We are located in Blackburn and have been a family jeweller since 1943. We enjoy meeting our customers and it is a pleasure to have visitors. If you are collecting a watch from us please call in advance so we can make bracelet adjustments and get the watch ready for collection.

If you require gift-wrapping again please call in advance.

Our high street address is:

17 New Market Street
Tel: 01254 271 700

  • Lifetime

    We only sell 100% genuine watches and we only buy unworn watches directly from authorised dealers to ensure their full provenance. This means that any and every watch you buy from us has a lifetime authenticity guarantee.

  • Price

    We check our prices to make sure we are the cheapest in the UK but sometimes we miss something. So if you find a watch we are selling cheaper elsewhere in the UK we will do our best to match it. We can’t always do this but we will try.

  • We are
    a family

    Ancient & Modern the company behind the Iconic Watches brand has been a family company since its inception in 1943. Zachary and Gayle are still actively in control of the company and spend most days in the high street shop.

  • 1,200
    5 Star Reviews

    We take great pride in providing the very best customer service possible. Over the past few years, we've received over 1,800 reviews on TrustPilot and with 99% of reviewers recommending us.

  • NAJ


    We are a member of the National Association of Jewellers and have been for many years. If they had received complaints about us our membership would be revoked.

  • Manufacturers

    All our unworn watches come with the majority of their manufactures warranty. This means if you have a problem with a watch you got from us the same people that made it will put it back so it is perfect.

Iconic Watches Store

  • Easy

    All our in-stock watches come with a 14 day no-quibbles money-back guarantee and what's more, we handle the returns process, even collecting the items from your home or office! All we ask is that the item is received back to us in the same condition you receive it. 

  • Secure Risk Free
    Payment Options

    We take payments for watches in a way that guarantees the satisfaction of our clients. When you pay with a credit card you have protection from your credit card company that if something goes wrong and we refuse to help (which we never would of course) then the card company will give you your money back and take it from us.

    It is also worth noting that the fact we have accounts and card services with these organizations that we play by the rules. If we didn’t and they got complaints about us they wouldn’t keep us as customers.

  • Excellent
    Customer Service

    We believe that satisfying the client's expectations is the most important part of our business. Our personal service is well known and praised throughout the luxury industry as we do believe in a customer for life. If there is anything we can help with, please don't hesitate to contact us.