9AM - 5PM Mon To Sat 01254 867 380
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UK High Street Shop - 73 Years
We have been in our High Street shop for over 73 years and we welcome you to come and visit us. Our shop was established by the Coles family 1943 who still oversee the business on a daily basis.
All Watches Guaranteed 100% Genuine
Every single watch we sell comes with a lifetime authenticity guarantee so you can rest assured that the watch you have is 100% genuine.
Over 1,950 5 Star Reviews
We have over 1,950 genuine 5 star reviews from real human beings - most of them verified clients. We use a 3rd party review company that carefully ensure the integrity of reviews.
100% Secure Transaction
Your payments are 100% guaranteed safe by SagePay, PayPal and Barclays.

Why Buy From Us

We have been in Blackburn's town center since 1943 and have just completed our third expansion, this time into next door. Its nice to know that if you want a face to face discussion we are open 9-5 monday to saturday. If you want to see us on google maps click here
 
Lifetime Authenticity
Lifetime Authenticity Guarantee on all watches
We only sell 100% genuine watches and we only buy unworn watches directly from authorised dealers to ensure their full provenance. This means that any and every watch you buy from us has a lifetime authenticity guarantee.
 
Price Match
Let us try and match a lower price
We check our prices to make sure we are the cheapest in the UK but sometimes we miss something. So if you find a watch we are selling cheaper elsewhere in the UK we will do our best to match it. We can’t always do this but we will try.
 
Easy Returns
Return within 14, no quibbles
All our instock watches come with a 14 day no quibbles money back gaurantee and whats more, we handle the returns process, even collecting the items from your home or office! All we ask is that the item is received back to us in the same condition you receive it.
 
We are a Family
Family store since 1943
Ancient & Modern the company behind the Iconic Watches brand has been a family company since its inception 74 years ago. Zachary and Gayle are still actively in control of the company and spend most days in the high street shop.
 
Excellent Customer Service

We believe that satisfying the client's expectations is the most important part of our business. Our personal service is well known and praised throughout the luxury industry as we do believe in a customer for life. If there is anything we can help with, please don't hesitate to contact us.

 
Secure Risk Free Payment Options

We take payments for watches in a way that guarantees the satisfaction of our clients. When you pay with credit card or paypal you have protection from your credit card company and PayPal that if something goes wrong and we refuse to help (which we never would of course) then the card company or PayPal will give you your money back and take it from us.

It is also worth noting that the fact we have accounts and card services with these organisations that we play by the rules. If we didn’t and they got complains about us they wouldn’t keep us as customers.

 
1,200 5 Star Reviews

We take great pride in providing the very best customer service possible. Over the past few years, we've received over 1,800 reviews on TrustPilot with an average score of 9.8/10.

NAG Member
We are a member of the National Association of Goldsmiths and have been for many years. If they had received complaints about us our membership would be revoked.
 
Manufacturers Warranty
All our unworn watches come with the majority of their manufactures warranty. This means if you have a problem with a watch you got from us the same people that made it will put it back so it is perfect.
This item in in our shop
Rolex Yacht-Master II 44mm White/Gold Hour Markers Oyster 116681
Rolex
116681
£18,850.00
Rolex
Rolex Yacht-Master II white dial Oyster bracelet 116681 with a Steel/Rose Gold case, Steel/Rose Gold strap, white/ pink gold hour markers dial and Automatic movement. This watch features a Solid case back and comes with a Rolex International Warranty and all original box, papers and accessories.
Mint Pre-Owned Watch This item in in our shop
As New Yacht-Master 40mm Everose Gold 116655
Rolex
116655
£19,100.00
Rolex
As New Rolex Yacht-Master Everose Gold 116655 with a 40mm Everose gold case, Oysterflex strap and automatic movement. This beautiful time piece features a black dial and comes with a Rolex International Warranty until 21/12/2023. * Serial Number Start: 2 * Condition: 10/10 * Paperwork: Rolex original papers dated 21/12/2018 * Scratches: None * Bracelet size: 19
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This item in in our shop
Unworn Rolex GMT-Master II Steel Black & Blue "Batman" 116710BLNR
Rolex
116710BLNR
£14,500.00
Rolex
Unworn Rolex GMT-Master II Black Dial Oyster Bracelet "Batman" 116710BLNR with a 40mm steel and ceramic case, steel strap, black dial and automatic movement. This watch features the iconic black and blue bidirectional rotatable 24-hour graduated bezel and comes with the Manufacturer's International Warranty until 2023
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Mint Pre-Owned Watch This item in in our shop
Tag Heuer Aquaracer Chronograph 300M CAF2110
Tag Heuer
CAF2110
£1,400.00
Tag Heuer
Tag Heuer Aquaracer Chronograph 300M CAF2110 in a 41mm steel case with a matching bracelet and a black dial. This watch features an automatic movement and comes with our 1 Year International Warranty. * Condition: 10/10 * Paperwork: No original warranty, Approximate age - 2012 * Scratches: None * Bracelet size: 19
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This item in in our shop
Rolex Sky-Dweller Champagne/ Index Oyster Steel & Yellow Gold 326933 - 2018
Rolex
326933
£14,200.00
Rolex
Rolex Sky-Dweller Champagne/ Index Oyster Steel & Yellow Gold 326933 with a Steel and Yellow Gold case, Steel and Yellow Gold strap, Champagne index dial and Automatic movement. This watch features a Solid case back and comes with a Rolex International Warranty and all original box, papers and accessories.