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UK High Street Shop - 73 Years

We have been in our High Street shop for over 73 years and we welcome you to come and visit us. Our shop was established by the Coles family 1943 who still oversee the business on a daily basis.

All Watches Guaranteed 100% Genuine

Every single watch we sell comes with a lifetime authenticity guarantee so you can rest assured that the watch you have is 100% genuine.

Over 1,950 5 Star Reviews

We have over 1,950 genuine 5 star reviews from real human beings - most of them verified clients. We use a 3rd party review company that carefully ensure the integrity of reviews.

100% Secure Transaction

Your payments are 100% guaranteed safe by SagePay, PayPal and Barclays.

Why Buy From Us

We have been in Blackburn's town center since 1943 and have just completed our third expansion, this time into next door. Its nice to know that if you want a face to face discussion we are open 9-5 monday to saturday. If you want to see us on google maps click here

Lifetime Authenticity

Lifetime Authenticity Guarantee on all watches

We only sell 100% genuine watches and we only buy unworn watches directly from authorised dealers to ensure their full provenance. This means that any and every watch you buy from us has a lifetime authenticity guarantee.

Price Match

Let us try and match a lower price

We check our prices to make sure we are the cheapest in the UK but sometimes we miss something. So if you find a watch we are selling cheaper elsewhere in the UK we will do our best to match it. We can’t always do this but we will try.

Easy Returns

Return within 14, no quibbles

All our instock watches come with a 14 day no quibbles money back gaurantee and whats more, we handle the returns process, even collecting the items from your home or office! All we ask is that the item is received back to us in the same condition you receive it.

We are a Family

Family store since 1943

Ancient & Modern the company behind the Iconic Watches brand has been a family company since its inception 74 years ago. Zachary and Gayle are still actively in control of the company and spend most days in the high street shop.

Excellent Customer Service

We believe that satisfying the client's expectations is the most important part of our business. Our personal service is well known and praised throughout the luxury industry as we do believe in a customer for life. If there is anything we can help with, please don't hesitate to contact us.

Secure Risk Free Payment Options

We take payments for watches in a way that guarantees the satisfaction of our clients. When you pay with credit card or paypal you have protection from your credit card company and PayPal that if something goes wrong and we refuse to help (which we never would of course) then the card company or PayPal will give you your money back and take it from us.

It is also worth noting that the fact we have accounts and card services with these organisations that we play by the rules. If we didn’t and they got complains about us they wouldn’t keep us as customers.

1,200 5 Star Reviews

We take great pride in providing the very best customer service possible. Over the past few years, we've received over 1,800 reviews on TrustPilot with an average score of 9.8/10.

NAG Member

We are a member of the National Association of Goldsmiths and have been for many years. If they had received complaints about us our membership would be revoked.

Manufacturers Warranty

All our unworn watches come with the majority of their manufactures warranty. This means if you have a problem with a watch you got from us the same people that made it will put it back so it is perfect.

Rolex

Cosmograph Daytona

116515LN

£28,500.00

Rolex

Cosmograph Daytona

Rolex Cosmograph Daytona 116515LN with a ceramic and rose gold case, Oysterflex strap and automatic movement. This beautiful time piece features a black dial with pink sub-dials and comes with a Rolex International Warranty and all original box, papers and accessories.

Tag Heuer

Tag Heuer Aquaracer Quarz 40.5mm

WAY1151.BD0912

£2,500.00

Tag Heuer

Tag Heuer Aquaracer Quarz 40.5mm

Tag Heuer Aquaracer Quartz 40.5mm WAY1151.BD0912 in a 40.50mm Steel/Yellow Gold case and a Steel/Yellow Gold strap. This watch features a Silver dial and is water resistant to 300m. The Tag Heuer WAY1151.BD0912 comes with a Tag Heuer International Warranty and all original box, papers and accessories.

Rolex

GMT-Master II

126711CHNR

£14,950.00

Rolex

GMT-Master II

Rolex GMT-Master II Everose Rolesor "Root Beer" 126711CHNR in a 40mm Oystersteel and 18 ct Everose gold case with a bidirectional rotatable brown and black ceramic bezel, a Oystersteel and 18 ct Everose gold bracelet, black dial and automatic movement with GMT function
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Rolex

Sea-Dweller Deepsea 126660

126660

£13,150.00

Rolex

Sea-Dweller Deepsea 126660

Rolex Sea-Dweller Deepsea D-Blue Dial Oyster Bracelet 126660 James Cameron with a 44mm steel and ceramic case, steel strap and automatic movement. This beautiful time piece features a D-blue dial and comes with a Rolex International Warranty and all original box, papers and accessories
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Rolex

GMT-Master II

126710BLRO

£15,750.00

Rolex

GMT-Master II

Rolex GMT-Master II Oystersteel 126710BLRO in a 40mm Oystersteel case with an Oystersteel Jubilee bracelet and a red and blue Cerachrom bezel. This watch features an automatic movement with a GMT function and comes with a Rolex International Warranty and all original box, papers and accessories.

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