9AM - 5PM Mon To Sat 01254 867 380
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UK High Street Shop - 73 Years
We have been in our High Street shop for over 73 years and we welcome you to come and visit us. Our shop was established by the Coles family 1943 who still oversee the business on a daily basis.
All Watches Guaranteed 100% Genuine
Every single watch we sell comes with a lifetime authenticity guarantee so you can rest assured that the watch you have is 100% genuine.
Over 1,950 5 Star Reviews
We have over 1,950 genuine 5 star reviews from real human beings - most of them verified clients. We use a 3rd party review company that carefully ensure the integrity of reviews.
100% Secure Transaction
Your payments are 100% guaranteed safe by SagePay, PayPal and Barclays.

Why Buy From Us

We have been in Blackburn's town center since 1943 and have just completed our third expansion, this time into next door. Its nice to know that if you want a face to face discussion we are open 9-5 monday to saturday. If you want to see us on google maps click here
Lifetime Authenticity
Lifetime Authenticity Guarantee on all watches
We only sell 100% genuine watches and we only buy unworn watches directly from authorised dealers to ensure their full provenance. This means that any and every watch you buy from us has a lifetime authenticity guarantee.
Price Match
Let us try and match a lower price
We check our prices to make sure we are the cheapest in the UK but sometimes we miss something. So if you find a watch we are selling cheaper elsewhere in the UK we will do our best to match it. We can’t always do this but we will try.
Easy Returns
Return within 14, no quibbles
All our instock watches come with a 14 day no quibbles money back gaurantee and whats more, we handle the returns process, even collecting the items from your home or office! All we ask is that the item is received back to us in the same condition you receive it.
We are a Family
Family store since 1943
Ancient & Modern the company behind the Iconic Watches brand has been a family company since its inception 74 years ago. Zachary and Gayle are still actively in control of the company and spend most days in the high street shop.
Excellent Customer Service

We believe that satisfying the client's expectations is the most important part of our business. Our personal service is well known and praised throughout the luxury industry as we do believe in a customer for life. If there is anything we can help with, please don't hesitate to contact us.

Secure Risk Free Payment Options

We take payments for watches in a way that guarantees the satisfaction of our clients. When you pay with credit card or paypal you have protection from your credit card company and PayPal that if something goes wrong and we refuse to help (which we never would of course) then the card company or PayPal will give you your money back and take it from us.

It is also worth noting that the fact we have accounts and card services with these organisations that we play by the rules. If we didn’t and they got complains about us they wouldn’t keep us as customers.

1,200 5 Star Reviews

We take great pride in providing the very best customer service possible. Over the past few years, we've received over 1,800 reviews on TrustPilot with an average score of 9.8/10.

NAG Member
We are a member of the National Association of Goldsmiths and have been for many years. If they had received complaints about us our membership would be revoked.
Manufacturers Warranty
All our unworn watches come with the majority of their manufactures warranty. This means if you have a problem with a watch you got from us the same people that made it will put it back so it is perfect.
Mint Pre-Owned Watch This item in in our shop
Hublot Classic Fusion Aero Chronograph Black Magic 525.CM.0170.CM
Hublot Classic Fusion Aero Chronograph Black Magic Bracelet 525.CM.0170.CM in a 45mm black ceramic case with a matching bracelet and a skeleton dial. This watch features an automatic movement and comes with Our 1 Year International Warranty. * Condition: 10/10 * Paperwork: Hublot original papers dated 15/05/2015 * Scratches: None * Box: Original inner and outer box * Refurbished: In-depth clean and very gentle polish
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This item in in our shop
Omega Speedmaster Professional Moonwatch 311.
Omega Speedmaster Professional Moonwatch 311. in Steel with a Omega international warranty and all box and papers. The watch comes with special Moonwatch presentation that has a "NATO" strap a velcro strap, a tool to adjust the bracelet, a paper weight and a book explaining the Speedmaster's history
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This item in in our shop
Rolex Cosmograph Daytona Pink/Diamond 116505 - No case seals
Rolex Cosmograph Daytona pink dial Oyster bracelet 116505 with a rose gold case, rose gold strap and automatic movement. This beautiful time piece features a pink dial with 11 baguette-cut diamonds and comes with a Rolex International Warranty and all original box, papers and accessories
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This item in in our shop
Cartier Ballon Bleu Small Automatic 33mm W6920071
Cartier Ballon Bleu Small Automatic W6920071 in a 33mm stainless steel case with a matching bracelet and a silver dial. This watch comes with the Manufacturer's International Warranty and all the original box, papers and accessories.
This item in in our shop
Cartier Love Bracelet Yellow Gold size 17 B6035517
Cartier Love Bracelet Yellow Gold size 17 B6035517 with all original box, papers and accessories.