Please note that due to the current global situation, shipments may experience some delays, but please rest assured your order will be delivered to you. We are grateful for your patience.
9AM - 5PM MON TO FRI / 10AM TO 3PM SAT 01254 867 380
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UK High Street Shop - 73 Years
We have been in our High Street shop for over 73 years and we welcome you to come and visit us. Our shop was established by the Coles family 1943 who still oversee the business on a daily basis.
All Watches Guaranteed 100% Genuine
Every single watch we sell comes with a lifetime authenticity guarantee so you can rest assured that the watch you have is 100% genuine.
Over 1,950 5 Star Reviews
We have over 1,950 genuine 5 star reviews from real human beings - most of them verified clients. We use a 3rd party review company that carefully ensure the integrity of reviews.
100% Secure Transaction
Your payments are 100% guaranteed safe by SagePay, PayPal and Barclays.
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Latest Arrivals

Mint Pre-Owned Watch This item in in our shop
Very Rare - IWC Big Pilot's Watch Edition "Le Petit Prince" IW500908
IWC
IW500908
£10,200.00
IWC
Perfect condition IWC Big Pilot's Watch Edition "Le Petit Prince" IW500908 in a 46mm stainless steel case, engraving on the case back and a brown leather strap. This watch features a midnight blue dial and water resistance to 60m, date display, automatic movement with 7 days power reserve
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This item in in our shop
Rolex GMT-Master II Stainless Steel Oyster 126710BLNR - 2021 Release
Rolex
126710BLNR
£18,500.00
Rolex
This Rolex GMT-Master II 126710BLNR (Batman) is the May 2021 New Release! Being one of the most popular Rolex watches at this time, this model features a steel case with a bidirectional rotatable blue and black ceramic bezel, steel Oyster strap, black dial and automatic movement - Rolex Calibre 3285
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This item in in our shop
Tag Heuer Aquaracer Quartz 40.5mm WAY1151.BD0912
Tag Heuer
WAY1151.BD0912
£2,500.00
Tag Heuer
Tag Heuer Aquaracer Quartz 40.5mm WAY1151.BD0912 in a 40.50mm Steel/Yellow Gold case and a Steel/Yellow Gold strap. This watch features a Silver dial and is water resistant to 300m. The Tag Heuer WAY1151.BD0912 comes with a Tag Heuer International Warranty and all original box, papers and accessories.
This item in in our shop
Rolex Datejust 41 Steel and Yellow Gold Slate Dial Jubilee 126333 - Wimbledon
Rolex
126333
£13,200.00
Rolex
Rolex Datejust 41 126333 in a 41.00mm steel and yellow gold case along with a matching Jubilee bracelet. This watch features the slate roman (Wimbledon) dial with a yellow gold fluted bezel and comes with a Rolex international warranty and all the original box, papers and accessories
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Mint Pre-Owned Watch This item in in our shop
Rolex Lady Datejust 31mm Purple Dial/ Oyster 178344
Rolex
178344
£9,550.00
Rolex
Rolex Datejust Lady 31 purple dial Oyster bracelet 178344 in a 31.00mm steel and white gold case and a steel strap. This watch features a purple roman dial with the number VI set with 11 diamonds and is water resistant to 100m. This Rolex 178344 comes with Our 1 Year International Warranty
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Genuine Luxury Watches at Discount Prices

UK high street jeweller since 1943
Iconic Watches and the high-street shop behind the web presense - Ancient & Modern Jewellers LTD have a long history. We have been selling watches and Jewellery since 1943 when the Coles family first opened the shop in Blackburn. We have always had the same high street location and have just completed a very lengthy refurbishment and expansion. Zac Coles still runs the business and can be found in the shop on most days, this oversight ensures that while we grow we can still give each customer top quality service and the attention they deserve.
What our customers say
slightly nervous buying and paying online but I felt very happy at every stage and humans on the end of a phone. Great security around delivery. I'd have no hesitation in buying from then again.
David
1 month ago
Genuine reviews from genuine customers, verified by Reviews.co.uk
Lifetime Authenticity
100% Authentic Guaranteed
We know the full provenance of all our unworn watches and each watch is meticulously examined until we are completely satisfied that it is 100% genuine. We thus offer all our clients a lifetime Authenticity Guarantee on all the watches we sell.
UK High Street Shop
Make an appointment to visit us
We are proud to be an established UK High Street shop since 1943. You are welcome to make an appointment to visit us anytime 9-5 Monday to Saturday.
No hassle 14 Day Returns
Satisfaction Guarantee
All our in-stock watches come with a 14 day no questions asked money back return period. Plus we handle the return process so there is no hassle from your end.
 
Our Values
Get to know us
  1. We strive to give our clients a great price and a truly excellent customer experience
  2. We have been a family run store for 73 years. We have an in-depth knowledge of most watch brands, from service to residual value which we are happy to share.
  3. We are a registered member of the National Association of Jewellers
  4. We have a large physical stock of watches in our shop - usually over 250 piece - this differentiates us to 90% of our competitors.
  5. We love to take part exchanges
  6. We will not be beaten on price
  7. We have a large international dealer network of authorised dealers which we can rely on for sourcing any watches and also with aftercare (if any issues develop with your watch).
  8. We do not employ pushy sales practices - we give you all the information you need to make an informed purchase.

In Stock Watches

This item in in our shop
Rolex Datejust 41 Steel and Yellow Gold Slate Dial Jubilee 126333 - Wimbledon
Rolex
126333
£13,200.00
Mint Pre-Owned Watch This item in in our shop
Rolex Lady Datejust 31mm Purple Dial/ Oyster 178344
Rolex
178344
£9,550.00
This item in in our shop
Tag Heuer Formula 1 Quartz (32mm) WBJ141AA.BA0973
Tag Heuer
WBJ141AA.BA0973
£1,100.00
This item in in our shop
Tag Heuer Formula 1 Quartz (32mm) WBJ141AB.BA0973
Tag Heuer
WBJ141AB.BA0973
£1,450.00
This item in in our shop
Rolex GMT-Master II Stainless Steel Oyster 126710BLNR - 2021 Release
Rolex
126710BLNR
£18,500.00