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UK High Street Shop - 73 Years
We have been in our High Street shop for over 73 years and we welcome you to come and visit us. Our shop was established by the Coles family 1943 who still oversee the business on a daily basis.
All Watches Guaranteed 100% Genuine
Every single watch we sell comes with a lifetime authenticity guarantee so you can rest assured that the watch you have is 100% genuine.
Over 1,950 5 Star Reviews
We have over 1,950 genuine 5 star reviews from real human beings - most of them verified clients. We use a 3rd party review company that carefully ensure the integrity of reviews.
100% Secure Transaction
Your payments are 100% guaranteed safe by SagePay, PayPal and Barclays.

Latest Arrivals

This item in in our shop
Shop Display Rolex GMT-Master II Steel Black & Blue 116710BLNR
Rolex
116710BLNR
£7,100.00
Rolex
Shop Display Rolex GMT-Master II black dial Oyster bracelet 116710BLNR with a Steel/Ceramic case, Steel strap, black/ indexes dial and Automatic movement. This is a new watch but because the seals have been taken off it is being sold for a discounted price
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This item in in our shop
Rolex Submariner Steel and Gold Blue Dial 116613LB
Rolex
116613LB
£8,800.00
Rolex
Rolex Submariner Date blue dial Oyster bracelet 116613LB with a Steel/Yellow Gold case, Steel/Yellow Gold strap, blue/ indexes dial and Automatic movement. This watch features a Solid case back and comes with a Rolex International Warranty and all original box, papers and accessories.
Mint Pre-Owned Watch This item in in our shop
As New Rolex GMT-Master II Steel Black & Blue 116710BLNR
Rolex
116710BLNR
£7,400.00
Rolex
As New Rolex GMT-Master II black dial Oyster bracelet 116710BLNR with a Steel/Ceramic case, Steel strap, black/ indexes dial and Automatic movement. * Serial Number Start: 4 * Condition: 10/10 * Paperwork: Rolex original papers dated 23/11/2016 * Scratches: None * Bracelet size: 20cm * Box: Original Inner and Outer Box in perfect condition * Refurbished: In-depth clean and very gentle polish
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Mint Pre-Owned Watch This item in in our shop
Tag Heuer Carrera Caliber 9 Automatic 28mm WAR2415.BA0776
Tag Heuer
WAR2415.BA0776
£2,650.00
Tag Heuer
Tag Heuer Carrera Caliber 9 Automatic WAR2415.BA0776 with a Brushed & Polished Stainless Steel case, Brushed & Polished Stainless Steel strap and Automatic movement. This beautiful time piece features a White Mother of Pearl & 12 Diamonds dial and a Transparent case back
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This item in in our shop
IWC Pilot's Watch Chronograph Top Gun IW389001
IWC
IW389001
£8,030.00
IWC
IWC Pilot's Watch Chronograph Top Gun IW389001 in a 44.00mm Black Ceramic case with a Black Calfskin Leather Strap and a Black dial. This watch has been with us since July 2016 and has been permanently kept in our safe. It comes with an IWC international warranty until 20/07/2018 and all box and papers.
 

Genuine Luxury Watches at Discount Prices

UK high street jeweller since 1943
Iconic Watches and the high-street shop behind the web presense - Ancient & Modern Jewellers LTD have a long history. We have been selling watches and Jewellery since 1943 when the Coles family first opened the shop in Blackburn. We have always had the same high street location and have just completed a very lengthy refurbishment and and expansion. Zac Coles still runs the business and can be found in the shop on most days, this oversight ensures that while we grow we can still give each customer top quality service and the attention they deserve.
What our customers say
Genuine reviews from genuine customers, verified by Trustpilot
Lifetime Authenticity
100% Authentic Guaranteed
We know the full provenance of all our unworn watches and each watch is meticulously examined until we are completely satisfied that it is 100% genuine. We thus offer all our clients a lifetime Authenticity Guarantee on all the watches we sell.
UK High Street Shop
Make an appointment to visit us
We are proud to be an established UK High Street shop since 1943. You are welcome to make an appointment to visit us anytime 9-5 Monday to Saturday.
No hassle 14 Day Returns
Satisfaction Guarantee
All our in-stock watches come with a 14 day no questions asked money back return period. Plus we handle the return process so there is no hassle from your end.
 
Our Values
Get to know us
  1. We strive to give our clients a great price and a truly excellent customer experience
  2. We have been a family run store for 73 years. We have an in depth knowledge on most watch brands, from service to residual value which we are happy to share.
  3. We are a registered member of the National Association of Goldsmiths
  4. We have a large physical stock of watches in our shop - usually over 250 piece - this differentiates us to 90% of our competitors.
  5. We love to take part exchanges
  6. We will not be beaten on price
  7. We have a large international dealer network of authorised dealers which we can rely on for sourcing any watches and also with aftercare (if any issues develop with your watch).
  8. We do not employ pushy sales practices - we give you all the information you need to make an informed purchase.