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UK High Street Shop - 73 Years
We have been in our High Street shop for over 73 years and we welcome you to come and visit us. Our shop was established by the Coles family 1943 who still oversee the business on a daily basis.
All Watches Guaranteed 100% Genuine
Every single watch we sell comes with a lifetime authenticity guarantee so you can rest assured that the watch you have is 100% genuine.
Over 1,950 5 Star Reviews
We have over 1,950 genuine 5 star reviews from real human beings - most of them verified clients. We use a 3rd party review company that carefully ensure the integrity of reviews.
100% Secure Transaction
Your payments are 100% guaranteed safe by SagePay, PayPal and Barclays.
196
Watches in stock
(Immediate dispatch)
7956
Available for order

Latest Arrivals

Mint Pre-Owned Watch This item in in our shop
As New Tag Heuer Aquaracer Automatic 41mm WAY211A.BA0928
Tag Heuer
WAY211A.BA0928
£1,450.00
Tag Heuer
As New Tag Heuer Aquaracer Calibre 5 Automatic 41mm WAY211A.BA0928 in a 41.00mm Steel case and a Steel strap. This watch features a Black dial and is water resistant to 300m. * Condition: 10/10 * Paperwork: Tag Heuer original papers dated 02/09/2016 * Scratches: None * Bracelet size: 21
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Mint Pre-Owned Watch This item in in our shop
As New Rolex Datejust II Blue/index Oyster 116334
Rolex
116334
£5,650.00
Rolex
As New Rolex Datejust II blue dial Oyster bracelet 116334 with a Steel/White Gold case, Steel strap, blue/ indexes dial and Automatic movement. * Serial Number Start: H * Condition: 10/10 * Paperwork: Rolex original papers dated 19/03/2016 * Scratches: None * Bracelet size: 20cm * Box: Original inner and outer box in perfect condition * Refurbished: In-depth clean and very gentle polish
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Mint Pre-Owned Watch This item in in our shop
Audemars Piguet Royal Oak Dual Time 39mm 26120OR.OO.D088CR.01
Audemars Piguet
26120OR.OO.D088CR.01
£17,200.00
Audemars Piguet
Audemars Piguet Royal Oak Dual Time 26120OR.OO.D088CR.01 in a 39mm 18-carat pink gold case with a Brown Leather strap and Automatic movement. * Condition: 10/10 * Paperwork: Instruction Booklet only. No original warranty * Scratches: None  * Bracelet size: 20cm * Box: Original inner and outer box * Comments: the watch is in perfect condition with a brand new AP strap * Refurbished: In-depth clean and very gentle polish
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Mint Pre-Owned Watch This item in in our shop
Rolex Submariner 18ct Yellow Gold Date Blue Dial and Bezel 16618
Rolex
11618
£14,500.00
Rolex
Rolex Submariner Date blue dial Oyster bracelet 16618 with a Yellow Gold case, Yellow Gold strap, blue/ indexes dial and bezel and Automatic movement. * Serial Number Start: D * Condition: 10/10 * Paperwork: Rolex original papers * Scratches: None * Box: Original inner and outer box in perfect condition * Refurbished: In-depth clean and very gentle polish
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This item in in our shop
Longines PrimaLuna Quartz 26.5mm L8.110.4.71.6
Longines
L8.110.4.71.6
£600.00
Longines
Longines PrimaLuna Quartz 26.5mm L8.110.4.71.6 with a white roman dial, stainless steel case and bracelet. This time piece is a classic for ladies for any occasion. This watch comes with a Longines international warranty and all original box, papers and accessories
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Genuine Luxury Watches at Discount Prices

UK high street jeweller since 1943
Iconic Watches and the high-street shop behind the web presense - Ancient & Modern Jewellers LTD have a long history. We have been selling watches and Jewellery since 1943 when the Coles family first opened the shop in Blackburn. We have always had the same high street location and have just completed a very lengthy refurbishment and and expansion. Zac Coles still runs the business and can be found in the shop on most days, this oversight ensures that while we grow we can still give each customer top quality service and the attention they deserve.
What our customers say
Genuine reviews from genuine customers verified by Trustpilot
Lifetime Authenticity
100% Authentic Guaranteed
We know the full provenance of all our unworn watches and each watch is meticulously examined until we are completely satisfied that it is 100% genuine. We thus offer all our clients a lifetime Authenticity Guarantee on all the watches we sell.
UK High Street Shop
Make an appointment to visit us
We are proud to be an established UK High Street shop since 1943. You are welcome to make an appointment to visit us anytime 9-5 Monday to Saturday.
No hassle 14 Day Returns
Satisfaction Guarantee
All our in-stock watches come with a 14 day no questions asked money back return period. Plus we handle the return process so there is no hassle from your end.
 
Our Values
Get to know us
  1. We strive to give our clients a great price and a truly excellent customer experience
  2. We have been a family run store for 73 years. We have an in depth knowledge on most watch brands, from service to residual value which we are happy to share.
  3. We are a registered member of the National Association of Goldsmiths
  4. We have a large physical stock of watches in our shop - usually over 250 piece - this differentiates us to 90% of our competitors.
  5. We love to take part exchanges
  6. We will not be beaten on price
  7. We have a large international dealer network of authorised dealers which we can rely on for sourcing any watches and also with aftercare (if any issues develop with your watch).
  8. We do not employ pushy sales practices - we give you all the information you need to make an informed purchase.

In Stock Watches