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We ship internationally
Member of the National Association of Godsmiths Since 1968

Johnny Marr - Sales Director

Welcome to Iconic Watches

Iconic watches is an online luxury watch company, and is part of the Ancient & Modern family owned business which was established in 1943. The present owners have accrued 66 years experience in the watch, diamond and jewellery industry, tirelessly sourcing the finest products at the most competitive price. We have a physical jewellery store and customers can collect purchases directly from our shop. To date we have thousands of satisfied customers-please view our feedback.

The Iconic Watches Guarantee

  1. Everything we sell is 100% genuine and guaranteed as such
  2. The complete peace of mind that comes from buying from a long-standing business with a high street presence
  3. To provide competitive discounts that offer a substantial saving over high street prices
  4. Your complete satisfaction through our 7 day money back guarantee on all in-stock products

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  1. Audemars Piguet Royal Oak Steel Silver Face 26300ST.001110ST.05

    Audemars Piguet Royal Oak - Steel - Silver Dial - 26300ST.001110ST.05

    RRP: £ 13,670.00

    Our Price: £ 10,250.00

    You Save: 25%

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  2. Audemars Piquet Royal Oak off Shore Chronograph - 18CT Pink Gold - 259400K.00

    Audemars Piquet Royal Oak off Shore Chronograph - 18CT Pink Gold - 259400K.00

    RRP: £ 29,300.00

    Our Price: £ 23,440.00

    You Save: 20%

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  3. Breitling Bentley Motors GMT - White Dial - Chronograph - A47362

    Breitling Bentley Motors GMT - White Dial - Chronograph - A47362

    RRP: £ 6,840.00

    Our Price: £ 5,500.00

    You Save: 20%

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  1. Breitling Blackbird - Chronograph - Black Dial - A44359

    Breitling Blackbird - Chronograph - Black Dial - A44359

    RRP: £ 5,470.00

    Our Price: £ 4,750.00

    You Save: 13%

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  2. Franck Muller Long Island - Black Leather Strap - Silver Dial - Full After Market Diamond Bezel 1000QZ

    Franck Muller Long Island - Black Leather Strap - Silver Dial - Full After Market Diamond Bezel 1000QZ

    RRP: £ 22,300.00

    Our Price: £ 6,495.00

    You Save: 71%

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  3. Gents Rolex DateJust  in Steel - 116234 (BD)

    Gents Rolex DateJust in Steel - 116234 (BD)

    RRP: £ 5,090.00

    Our Price: £ 4,650.00

    You Save: 9%

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  1. Gold Rolex Lady Datejust Diamonds 69178 (CD)

    Gold Rolex Lady Datejust Diamonds 69178 (CD)

    RRP: £ 9,060.00

    Our Price: £ 4,999.00

    You Save: 45%

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  2. Jaeger-Le Coultre Reverso Day-Night - 18CT Yellow Gold - Black Leather Strap - 207.240.544B

    Jaeger-Le Coultre Reverso Day-Night - 18CT Yellow Gold - Black Leather Strap - 207.240.544B
    £ 4,600.00

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  3. Jaeger-LeCoultre Master Compressor - Steel - Black Dial - Q1768170

    Jaeger-LeCoultre Master Compressor - Steel - Black Dial - Q1768170

    RRP: £ 10,850.00

    Our Price: £ 6,195.00

    You Save: 43%

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  1. Ladies Cartier Ladies Roadster in Steel

    Ladies Cartier Ladies Roadster in Steel

    RRP: £ 3,200.00

    Our Price: £ 2,200.00

    You Save: 31%

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  2. Gold Rolex Lady Datejust Diamonds 69178

    Mint Pre Owned Gold Rolex Lady Datejust Diamonds 69178 (CD)

    RRP: £ 17,340.00

    Our Price: £ 4,595.00

    You Save: 74%

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  3. Mint Pre Owned Gold/Steel Rolex Ladies Datejust Diamonds Blue Dial 69173 (BLD)

    Mint Pre Owned Gold/Steel Rolex Ladies Datejust Diamonds Blue Dial 69173 (BLD)

    RRP: £ 5,460.00

    Our Price: £ 2,150.00

    You Save: 61%

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  1. Rolex Submariner Date Steel & Gold Blue Face 16613 - Blue

    Mint Preowned Rolex Submariner Date Steel And Gold Blue Dial 16613 - Blue

    RRP: £ 5,790.00

    Our Price: £ 3,999.00

    You Save: 31%

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  2. Tag Heuer Carrera Chronograph Tachymeter Black Rubber Strap Cv2014.Ft6014

    New Gents Tag Heuer Carrera Chrono Tachymeter - Steel - CV2014.FT6014

    RRP: £ 2,950.00

    Our Price: £ 2,344.87

    You Save: 21%

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  3. New Steel Rolex Submariner 50th Anniversary - Green Bezel - Black Dial - 16610LV

    New Steel Rolex Submariner 50th Anniversary - Green Bezel - Black Dial - 16610LV

    RRP: £ 4,070.00

    Our Price: £ 3,990.00

    You Save: 2%

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