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UK High Street Shop - 73 Years
We have been in our High Street shop for over 73 years and we welcome you to come and visit us. Our shop was established by the Coles family 1943 who still oversee the business on a daily basis.
All Watches Guaranteed 100% Genuine
Every single watch we sell comes with a lifetime authenticity guarantee so you can rest assured that the watch you have is 100% genuine.
Over 1,950 5 Star Reviews
We have over 1,950 genuine 5 star reviews from real human beings - most of them verified clients. We use a 3rd party review company that carefully ensure the integrity of reviews.
100% Secure Transaction
Your payments are 100% guaranteed safe by SagePay, PayPal and Barclays.

Latest Arrivals

This item in in our shop
Panerai Contemporary Luminor GMT 44mm PAM00088
This Panerai Contemporary Luminor GMT PAM00088 in a 44mm AISI 316L polished steel case and comes with a brown alligator leather and a black rubber strap. This watch features an automatic movement and a black arabic dial. This watch has been with us since February 2017 and has been permanently kept in our safe
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Mint Pre-Owned Watch This item in in our shop
IWC Pilot's Watch Chronograph Top Gun IW389001
IWC Pilot's Watch Chronograph Top Gun IW389001 in a 44.00mm Black Ceramic case with a Black Calfskin Leather Strap and a Black dial. It comes with an IWC international warranty until 20/07/2018. * Condition: 10/10 * Paperwork: IWC original papers dated 20/07/2016 * Scratches: None * Bracelet size: 20
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This item in in our shop
Rolex Datejust 41 Blue/ Index Dial Oyster Steel 126300
Rolex Datejust 41 Blue/ Index Dial Oyster Steel 126300 with a 41mm Steel case, Oyster Steel bracelet and Automatic movement. This watch features a Blue/ Index dial and comes with a Rolex International Warranty and all original box, papers and accessories.
This item in in our shop
Tag Heuer Formula 1 Calibre 5 Automatic 43mm WAZ2011.BA0842
Tag Heuer
Tag Heuer
Tag Heuer Formula 1 Calibre 5 Automatic 43mm WAZ2011.BA0842 in a 43.00mm Steel case/ Steel and Black Ceramic bezel and a Steel strap. This time piece has an Anthracite sunray dial and is a very classy and stylish accessory for Gentelmen for any occasion
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This item in in our shop
Omega Seamaster 300M Commander's Watch 41mm
Omega Seamaster 300M Commander's Watch 41mm with a stainless steel case on a 5-stripe blue, red and grey polyamide Nato Strap. This watches features a White dial and comes with a Omega international warranty and all box and papers
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Genuine Luxury Watches at Discount Prices

UK high street jeweller since 1943
Iconic Watches and the high-street shop behind the web presense - Ancient & Modern Jewellers LTD have a long history. We have been selling watches and Jewellery since 1943 when the Coles family first opened the shop in Blackburn. We have always had the same high street location and have just completed a very lengthy refurbishment and and expansion. Zac Coles still runs the business and can be found in the shop on most days, this oversight ensures that while we grow we can still give each customer top quality service and the attention they deserve.
What our customers say
Genuine reviews from genuine customers, verified by Trustpilot
Lifetime Authenticity
100% Authentic Guaranteed
We know the full provenance of all our unworn watches and each watch is meticulously examined until we are completely satisfied that it is 100% genuine. We thus offer all our clients a lifetime Authenticity Guarantee on all the watches we sell.
UK High Street Shop
Make an appointment to visit us
We are proud to be an established UK High Street shop since 1943. You are welcome to make an appointment to visit us anytime 9-5 Monday to Saturday.
No hassle 14 Day Returns
Satisfaction Guarantee
All our in-stock watches come with a 14 day no questions asked money back return period. Plus we handle the return process so there is no hassle from your end.
Our Values
Get to know us
  1. We strive to give our clients a great price and a truly excellent customer experience
  2. We have been a family run store for 73 years. We have an in depth knowledge on most watch brands, from service to residual value which we are happy to share.
  3. We are a registered member of the National Association of Goldsmiths
  4. We have a large physical stock of watches in our shop - usually over 250 piece - this differentiates us to 90% of our competitors.
  5. We love to take part exchanges
  6. We will not be beaten on price
  7. We have a large international dealer network of authorised dealers which we can rely on for sourcing any watches and also with aftercare (if any issues develop with your watch).
  8. We do not employ pushy sales practices - we give you all the information you need to make an informed purchase.

In Stock Watches