9AM - 5PM Mon To Sat 01254 867 380
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UK High Street Shop - 73 Years
We have been in our High Street shop for over 73 years and we welcome you to come and visit us. Our shop was established by the Coles family 1943 who still oversee the business on a daily basis.
All Watches Guaranteed 100% Genuine
Every single watch we sell comes with a lifetime authenticity guarantee so you can rest assured that the watch you have is 100% genuine.
Over 1,950 5 Star Reviews
We have over 1,950 genuine 5 star reviews from real human beings - most of them verified clients. We use a 3rd party review company that carefully ensure the integrity of reviews.
100% Secure Transaction
Your payments are 100% guaranteed safe by SagePay, PayPal and Barclays.

Iconic Watches - A name to trust since 1943.


  • Peace of Mind - We have a high street phyisical store that is open 9 - 5 Monday - Saturday. We are always happy to see our customers in person, please note that due to security almost all of our watches are kept off site in a secure location so please ring in advance to ensure we have it in our safe.

  • The best prices on new and used watches - We offer a price match policy and constantly monitor competition discounts to ensure that across the brands we can offer customers the best price best service and the security of purchasing from a physcial jewellery shop. Our on- line business forms such a large part of our organisation we are able to offer heavy discounts that traditional retailers are unable to compete with.

  • Excellent feedback - We have been trading watches from our high street store for over 66 years and from our online shop for 3 years! Throughout our time online we have acquired a flawless record for excellence through serving over 3000 online customers and through our high street store we have gained many more. We have recently chosen Trustpilot to score our business as it is a completely third party service and we have no influence over what people canwrite. You can view our Trust Pilot page here.

  • All watches are GENUINE and guaranteed to be so - We absolutely do not deal in any replica products ! All our watches are very carefully examined and security checked (all Rolex watches are checked against the Rolex’s lost and stolen register at Bexley before they are offered for sale). We also ensure that ALL RELEVANT TAXES AND DUTIES have been paid on each and every watch we supply. Ensuring that customers understand the legal implications of watches that are sourced outside the EU - remember that knowingly buying non EU watches for which the VAT and customs duty has NOT been paid not only constitutes a criminal offence with heavy penalties but can also lead to difficulties with insurance.

  • Warranties - All watches come with either a manufacturers warranty or an Ancient & Modern Warranty (in the case of worn watches). To read more about our warranties please Click Here

  • Fair part exchange prices - A large part of our business is part exchange as we like to grow our customers, feel free to obtain a quote for a part exchange or if you just want to sell your watch (we are always looking to buy used watches!) then please Contact Us

  • 7 day satisfaction guarantee - Under UK statutory rights with each and every one of our watches and if customers are dissatisfied with their purchase for ANY reason a full refund/exchange will be given provided that goods are returned in exactly the same condition in which they were dispatched (in the case of unworn watches the wear seals must still remain intact). Please note that this only applies to our in stock watches, we cannot offer this on watches that we order specificity for you, for more details please contact us on 0845 300 80 75


Finally, See what our customers think...

Trust Pilot Reviews Click Here it will link you to our trustpilot page where we are currently the 3rd best jeweller in the UK and the number 1 luxury retailer.

Below is a Freeindex review page indicating some user comments.