Chanel

Since its beginnings in 1906, the brand Coco Chanel has been synonymous with haute couture, class, and simple elegance. In 1987, decades after the brands success in fashion, perfume and accessories, Chanel ventured into watch-making. It debuted its first wristwatch line which is the Premiere. Presently a revamped edition of the Premiere line has been unveiled. Chanels iconic J12 series debuted in 2000. Currently the line is divided into chromatic, white and black J12s. Other current lines are the Mademoiselle Prive and Fine Jewellery watches. The watch brand Chanel is identified with chic, sophistication, excellence and precision. Ask Keira Knightley, Scarlett Johansson and Ana Kournikova.