The merger between Techniques d'Avant Garde and the century old Heuer in 1985 brought about excellence in sports time-keeping with its 1/1000th accuracy in its timepieces. TAG Heuer blends tradition, style and technology in its collections - Carrera, Monaco, TAG Heuer SLR, Silverstone, Golf Watch, Link, Micarotimer, TAG Heuer Formal 1 and Aquaracer. The Monaco is a blue chronograph with a 60-second counter and 30-minute counter at 3 oclock and at 9 oclock respectively. With its blue alligator strap and red-orange hands, the Monaco screams motor-racing! The iconic Monaco worn by Steve McQueen in the film Le Mans (1971) sold for $800,000 at a recent auction.