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UK High Street Shop - 73 Years
We have been in our High Street shop for over 73 years and we welcome you to come and visit us. Our shop was established by the Coles family 1943 who still oversee the business on a daily basis.
All Watches Guaranteed 100% Genuine
Every single watch we sell comes with a lifetime authenticity guarantee so you can rest assured that the watch you have is 100% genuine.
Over 1,950 5 Star Reviews
We have over 1,950 genuine 5 star reviews from real human beings - most of them verified clients. We use a 3rd party review company that carefully ensure the integrity of reviews.
100% Secure Transaction
Your payments are 100% guaranteed safe by SagePay, PayPal and Barclays.
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Latest Arrivals

Mint Pre-Owned Watch This item in in our shop
Rolex Datejust Silver/ Diamond Dial Jubilee Bracelet 116234
Rolex
116234
£6,600.00
Rolex
Rolex Datejust Silver Dial Jubilee Bracelet 116234 with a steel and white gold case, steel strap and automatic movement.This beautiful time piece features a silver/ diamonds dial and comes with a our 1 Year International Warranty. * Serial Number Start: 3 * Condition: 10/10 * Paperwork: Rolex original papers dated 08/04/2015 * Bracelet size: 19
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IWC
IWC Schaffhausen Pilot Mark XVIII Edition Le Petit Prince IW327004 in a 40.00mm steel case with a brown calfskin leather strap and a midnight blue dial. This watch has been with us since February 2018 and has been permanently kept in our safe. It comes with an IWC international warranty until 08/02/2020 and all box and papers.
Mint Pre-Owned Watch This item in in our shop
Rolex Submariner 18ct Yellow Gold Black Dial 40mm 116618LN
Rolex
116618LN
£21,500.00
Rolex
Rolex Submariner Date Black Dial Oyster Bracelet 116618LN with a yellow gold case, yellow gold strap, black/ indexes dial and automatic movement. This watch has been recently serviced and comes with Rolex Service papers, service seals and a Rolex Service Warranty until 26/09/2020
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This item in in our shop
Rolex Cosmograph Daytona Champagne/8 Diamond 116508
Rolex
116508
£26,850.00
Rolex
Rolex Cosmograph Daytona champagne dial Oyster bracelet 116508 with a Yellow Gold case, Yellow Gold strap and Automatic movement.This beautiful time piece features a champagne/ 8 diamonds dial and comes with a Rolex International Warranty and all original box, papers and accessories.
Mint Pre-Owned Watch This item in in our shop
Rolex Submariner Steel and Gold Champagne Dial 16613
Rolex
16613
£9,980.00
Rolex
Rolex Submariner Date Champagne Dial Oyster bracelet 16613 with a steel and yellow gold case, a steel and yellow gold bracelet, champagne dial with diamond hour markers and automatic movement. This watch comes with our 1 Year International Warranty. * Serial Number Start: U * Condition: 10/10 * Paperwork: Rolex original papers dated 10/02/1998 * Scratches: None * Bracelet size: 20
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Genuine Luxury Watches at Discount Prices

UK high street jeweller since 1943
Iconic Watches and the high-street shop behind the web presense - Ancient & Modern Jewellers LTD have a long history. We have been selling watches and Jewellery since 1943 when the Coles family first opened the shop in Blackburn. We have always had the same high street location and have just completed a very lengthy refurbishment and expansion. Zac Coles still runs the business and can be found in the shop on most days, this oversight ensures that while we grow we can still give each customer top quality service and the attention they deserve.
What our customers say
Very prompt and efficient service. It made purchasing the watch a very good experience.
MISS
1 week ago
Genuine reviews from genuine customers, verified by Reviews.co.uk
Lifetime Authenticity
100% Authentic Guaranteed
We know the full provenance of all our unworn watches and each watch is meticulously examined until we are completely satisfied that it is 100% genuine. We thus offer all our clients a lifetime Authenticity Guarantee on all the watches we sell.
UK High Street Shop
Make an appointment to visit us
We are proud to be an established UK High Street shop since 1943. You are welcome to make an appointment to visit us anytime 9-5 Monday to Saturday.
No hassle 14 Day Returns
Satisfaction Guarantee
All our in-stock watches come with a 14 day no questions asked money back return period. Plus we handle the return process so there is no hassle from your end.
 
Our Values
Get to know us
  1. We strive to give our clients a great price and a truly excellent customer experience
  2. We have been a family run store for 73 years. We have an in-depth knowledge of most watch brands, from service to residual value which we are happy to share.
  3. We are a registered member of the National Association of Jewellers
  4. We have a large physical stock of watches in our shop - usually over 250 piece - this differentiates us to 90% of our competitors.
  5. We love to take part exchanges
  6. We will not be beaten on price
  7. We have a large international dealer network of authorised dealers which we can rely on for sourcing any watches and also with aftercare (if any issues develop with your watch).
  8. We do not employ pushy sales practices - we give you all the information you need to make an informed purchase.

In Stock Watches