Please note that due to the current global situation, shipments may experience some delays, but please rest assured your order will be delivered to you. We are grateful for your patience.
9AM - 5PM MON TO FRI / 10AM TO 3PM SAT 01254 867 380
clicking on ".btn-menu" toggles class "active" on ".menu-trigger" clicking on ".btn-search" toggles class "active" on ".search-trigger"
UK High Street Shop - 73 Years
We have been in our High Street shop for over 73 years and we welcome you to come and visit us. Our shop was established by the Coles family 1943 who still oversee the business on a daily basis.
All Watches Guaranteed 100% Genuine
Every single watch we sell comes with a lifetime authenticity guarantee so you can rest assured that the watch you have is 100% genuine.
Over 1,950 5 Star Reviews
We have over 1,950 genuine 5 star reviews from real human beings - most of them verified clients. We use a 3rd party review company that carefully ensure the integrity of reviews.
100% Secure Transaction
Your payments are 100% guaranteed safe by SagePay, PayPal and Barclays.
Finance banner
Finance banner mobile
Finance banner tablet

Latest Arrivals

This item in in our shop
Rolex Datejust 31 Lady Steel and Yellow Gold 278273
This Rolex Datejust 31 Lady 278273 in yellow Rolesor - a combination of Oystersteel and 18 ct yellow gold - features a dark grey, diamond-set dial, a fluted bezel and a Jubilee bracelet. This elegant watch comes with an automatic movement, the Rolex 2236 calibre, a Rolex International Warranty and all original box, papers and accessories
Read more
This item in in our shop
Hublot Big Bang Steel 44mm 301.SM.1770.RX
Hublot Big Bang Steel 44mm 301.SM.1770.RX in a 44.00mm stainless steel case with a black rubber strap and automatic movement. This watch features a black carbon fiber dial and a transparent case-back and comes with a Hublot international warranty and all box and papers.
Mint Pre-Owned Watch This item in in our shop
As New Rolex Yacht-Master 40mm Everose Gold 116655
As New Rolex Yacht-Master Everose Gold 116655 with a 40mm Everose gold case, Oysterflex strap and automatic movement. This beautiful time piece features a black dial and comes with a Rolex International Warranty until 21/12/2023. * Serial Number Start: 2 * Condition: 10/10 * Paperwork: Rolex original papers dated 21/12/2018 * Scratches: None * Bracelet size: 19
Read more
This item in in our shop
Longines Conquest Automatic 41mm L3.687.4.76.6
Longines Conquest Automatic 41mm L3.687.4.76.6 in a stainless steel case with a matching bracelet and a silver dial. This watch features an automatic movement and comes with Our 1 Year international warranty and all the original box, papers and accessories.
Mint Pre-Owned Watch This item in in our shop
Hublot Big Bang Gold Automatic 44mm 301.PB.131.RX
Hublot Big Bang Gold 44mm 301.PB.131.RX in an 18ct rose gold case with a black rubber strap and automatic movement. This watch features a black dial and comes with our 1 year International Warranty. * Condition: 10/10 * Paperwork: Hublot original papers dated 2016 * Scratches: None * Bracelet size: 20
Read more

Genuine Luxury Watches at Discount Prices

UK high street jeweller since 1943
Iconic Watches and the high-street shop behind the web presense - Ancient & Modern Jewellers LTD have a long history. We have been selling watches and Jewellery since 1943 when the Coles family first opened the shop in Blackburn. We have always had the same high street location and have just completed a very lengthy refurbishment and expansion. Zac Coles still runs the business and can be found in the shop on most days, this oversight ensures that while we grow we can still give each customer top quality service and the attention they deserve.
What our customers say
I have ordered from Iconic Watches on two occasions. The first purchase was a Rolex Submariner Bluesy in August 2020 and the second a Rolex GMT Master-II Root Beer in January 2021. I am very pleased with both watches, they were exactly as advertised and at a competitive price. The first transaction was dealt with by Priscilla and the second Mariana. The communication and professionalism from both throughout the transactions were superb. They were both very helpful, friendly and quick to respond to any questions I had. I am a very happy customer. I will definitely be recommending Iconic Watches and will be returning in the near future for another watch!
3 months ago
Genuine reviews from genuine customers, verified by
Lifetime Authenticity
100% Authentic Guaranteed
We know the full provenance of all our unworn watches and each watch is meticulously examined until we are completely satisfied that it is 100% genuine. We thus offer all our clients a lifetime Authenticity Guarantee on all the watches we sell.
UK High Street Shop
Make an appointment to visit us
We are proud to be an established UK High Street shop since 1943. You are welcome to make an appointment to visit us anytime 9-5 Monday to Saturday.
No hassle 14 Day Returns
Satisfaction Guarantee
All our in-stock watches come with a 14 day no questions asked money back return period. Plus we handle the return process so there is no hassle from your end.
Our Values
Get to know us
  1. We strive to give our clients a great price and a truly excellent customer experience
  2. We have been a family run store for 73 years. We have an in-depth knowledge of most watch brands, from service to residual value which we are happy to share.
  3. We are a registered member of the National Association of Jewellers
  4. We have a large physical stock of watches in our shop - usually over 250 piece - this differentiates us to 90% of our competitors.
  5. We love to take part exchanges
  6. We will not be beaten on price
  7. We have a large international dealer network of authorised dealers which we can rely on for sourcing any watches and also with aftercare (if any issues develop with your watch).
  8. We do not employ pushy sales practices - we give you all the information you need to make an informed purchase.

In Stock Watches