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UK High Street Shop - 73 Years
We have been in our High Street shop for over 73 years and we welcome you to come and visit us. Our shop was established by the Coles family 1943 who still oversee the business on a daily basis.
All Watches Guaranteed 100% Genuine
Every single watch we sell comes with a lifetime authenticity guarantee so you can rest assured that the watch you have is 100% genuine.
Over 1,950 5 Star Reviews
We have over 1,950 genuine 5 star reviews from real human beings - most of them verified clients. We use a 3rd party review company that carefully ensure the integrity of reviews.
100% Secure Transaction
Your payments are 100% guaranteed safe by SagePay, PayPal and Barclays.
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Latest Arrivals

This item in in our shop

Special price

Omega Speedmaster Moonwatch Professional Hand Wound Mechanical Chronograph 311.30.42.30.01.006
Omega
311.30.42.30.01.006

Regular Price: £3,500.00

Special Price: £3,295.00

Omega
Omega Speedmaster Professional Moonwatch Chronograph 311.30.42.30.01.006 in a 42mm steel case with a steel bracelet and a black dial. This watch features a Hand Wound Mechanical movement, a transparent case-back and an Omega international warranty and all box and papers
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Mint Pre-Owned Watch This item in in our shop
Rolex Air-King Stainless Steel Blue dial Oyster 14010M
Rolex
14010M
£3,145.00
Rolex
Rolex Air-King Stainless Steel Blue dial 14010M in a 34mm Steel case, with an Automatic movement and Oyster bracelet. This watch features a Blue dial with arab numerals and indexes and comes with Our 2 Years International Warranty. * Serial Number Start: Y * Condition: 10/10 * Paperwork: Rolex Original Warranty * Scratches: None * Bracelet size: 19
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This item in in our shop

Special price

Omega Seamaster Aqua Terra Chronometer 231.10.42.21.01.003
Omega
231.10.42.21.01.003

Regular Price: £3,375.00

Special Price: £3,200.00

Omega
Omega Seamaster Aqua Terra Chronometer 231.10.42.21.01.003 in a 41.50mm Steel case with a matching bracelet and a black dial. This watch features an automatic movement and comes with an Omega international warranty and all box and papers.
Mint Pre-Owned Watch This item in in our shop

Special price

Bell & Ross Aviation Ceramic 42mm BR03-92 Phantom
Bell & Ross
BR03 92 Phantom

Regular Price: £2,335.00

Special Price: £2,270.00

Bell & Ross
Bell & Ross Aviation BR03-92 Phantom Ceramic 42mm in a black ceramic case on a black rubber strap. This watch features a black dial and automatic movement. This watch comes with the Manufacturer's International Warranty until 05/04/2019. * Condition: 10/10 * Paperwork: Bell & Ross original papers dated 05/04/2017 * Scratches: None * Bracelet size: 20
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Mint Pre-Owned Watch This item in in our shop

Special price

Mint Cartier Tank Francaise Quartz Chronograph W51004Q4
Cartier
W51004Q4

Regular Price: £3,550.00

Special Price: £3,250.00

Cartier
Mint Cartier Tank Francaise Chronograph W51004Q4 in a 28mm stainless steel case, with a stainless steel and 18ct yellow gold strap and a silver dial. This watch comes with our 2 Years International Warranty. * Condition:10/10 * Paperwork: Cartier original papers dated 02/10/1998 * Scratches: None * Bracelet size: 20
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Genuine Luxury Watches at Discount Prices

UK high street jeweller since 1943
Iconic Watches and the high-street shop behind the web presense - Ancient & Modern Jewellers LTD have a long history. We have been selling watches and Jewellery since 1943 when the Coles family first opened the shop in Blackburn. We have always had the same high street location and have just completed a very lengthy refurbishment and expansion. Zac Coles still runs the business and can be found in the shop on most days, this oversight ensures that while we grow we can still give each customer top quality service and the attention they deserve.
What our customers say
Amazing purchase nearly £200 cheaper than anywhere else and the highest of quality of customer care. Watch came in just 2 days and is a beauty! Please don’t hesitate in buying your watch from Iconic!
Daniel
2 days ago
Genuine reviews from genuine customers, verified by Reviews.co.uk
Lifetime Authenticity
100% Authentic Guaranteed
We know the full provenance of all our unworn watches and each watch is meticulously examined until we are completely satisfied that it is 100% genuine. We thus offer all our clients a lifetime Authenticity Guarantee on all the watches we sell.
UK High Street Shop
Make an appointment to visit us
We are proud to be an established UK High Street shop since 1943. You are welcome to make an appointment to visit us anytime 9-5 Monday to Saturday.
No hassle 14 Day Returns
Satisfaction Guarantee
All our in-stock watches come with a 14 day no questions asked money back return period. Plus we handle the return process so there is no hassle from your end.
 
Our Values
Get to know us
  1. We strive to give our clients a great price and a truly excellent customer experience
  2. We have been a family run store for 73 years. We have an in-depth knowledge of most watch brands, from service to residual value which we are happy to share.
  3. We are a registered member of the National Association of Jewellers
  4. We have a large physical stock of watches in our shop - usually over 250 piece - this differentiates us to 90% of our competitors.
  5. We love to take part exchanges
  6. We will not be beaten on price
  7. We have a large international dealer network of authorised dealers which we can rely on for sourcing any watches and also with aftercare (if any issues develop with your watch).
  8. We do not employ pushy sales practices - we give you all the information you need to make an informed purchase.

In Stock Watches

Mint Pre-Owned Watch This item in in our shop

Special price

Rolex Day-Date White Roman Dial Oyster Bracelet 118205
Rolex
118205

Regular Price: £15,100.00

Special Price: £14,700.00

This item in in our shop
Omega Speedmaster 38 Chronograph Co-Axial Chronometer 324.32.38.50.06.001
Omega
324.32.38.50.06.001
£2,875.00
This item in in our shop
Omega Seamaster Aqua Terra 150M 28mm 220.10.28.60.53.001
Omega
220.10.28.60.53.001
£1,870.00
Mint Pre-Owned Watch This item in in our shop
Tag Heuer Formula 1 41mm WAZ2113.BA0875
Tag Heuer
WAZ2113.BA0875
£1,050.00