9AM - 5PM Mon To Sat 01254 867 380
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UK High Street Shop - 73 Years
We have been in our High Street shop for over 73 years and we welcome you to come and visit us. Our shop was established by the Coles family 1943 who still oversee the business on a daily basis.
All Watches Guaranteed 100% Genuine
Every single watch we sell comes with a lifetime authenticity guarantee so you can rest assured that the watch you have is 100% genuine.
Over 1,950 5 Star Reviews
We have over 1,950 genuine 5 star reviews from real human beings - most of them verified clients. We use a 3rd party review company that carefully ensure the integrity of reviews.
100% Secure Transaction
Your payments are 100% guaranteed safe by SagePay, PayPal and Barclays.

We wont match a price, we'll beat it

Every week we go off and check the prices our competitors are selling watches for and adjust our prices so we are lower. It isn't always massive amount lower but but it is always lower. We do this because we want to be your first and only port of call for luxury watches. You can trust that the price on our site is the best price in the UK.

Sometimes we may miss a cheap price, lets face it there are a lot out there. So on that rare occasion that we do have a price higher than a competitor let us know and we will do our best to beat it. Yes, beat it, not just match it.

The "terms"

  • Whether we price match or not us down to us, 99% of the time it is possible but not always
  • We only consider price matches against reputable UK sellers 
  • We ask that we are comparing like with like, so the price we are matching has the same warranty as we supply etc. 
  • Sadly we don't retrospectively price match, i.e we don't offer refunds on items you bought from us already and then found cheaper