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Reverso

The Jaeger-Lecoultre Reverso, was developed during the interwar years and became very popular however its sales declined in the 1940s with the popularity of the round watches. Re launched in the 1980s the Reverso has seen a very powerful relaunch and has become one of the pillars to the Jaeger-Lecoultre range. Recently the classic 1931 was reintroduced to celebrate a back to basics approach more to the ideals of Cesar De Trey the French industrialist who introduced the concept of a protective Reverso face to LeCoultre
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