Iconic Watches – Our Blog

The Cartier Roadster- the custom watch…

The Cartier Roadster

Since its conception in 1847, the “Jeweler of Kings and the Kings of Jeweler”, his descendants and eventual new owners, have continuously designed and manufactured the finest watch. Though the Cartier brand was founded by Louis-Francois Cartier, it was the genius of Louis Cartier, the grandson, which made Cartier, watches a leading watch brand in terms of innovations in technology more so with its bold and classic designs.

The golden years of the Cartier brand started at the turn of the 20^th century and ended in 1942 at the death of Louis Cartier. The heirs of Cartier sold the company to groups of investors in 1964. By 1968, Cartier added lighters as one of their products. In 1973, Cartier bounced back as its new managing director of Cartier Paris Alain Dominique Perrin acquired the philosophy of “owning a Cartier is a must” thus unveiling the Les Must de Cartier collection.

The Cartier brand prospered and expanded.  By 1976, Cartier Paris, London and New York were one again under one management.  The legacy of Cartier was fueled once more by the different collections added to the “new” Cartier.

In 2001, Cartier launched the Roadster. A roadster, in automobile lingo, is a two-seater car that is synonymous with race cars. True to the meaning of “roadster” Cartier got the inspiration for the Roadster collection from the USA 1950s and 1960s car racing circuits, especially the Indiana 500.  The Roaster collection is defined by its durability and the interchangeable straps.

The collection has sleek and solid curves that are reminiscent of Cartier’s Tortue model.  The collection closely embodies the seemingly reckless abandonment of the time when Roadsters roamed the streets. However, the nostalgic lines are integrated with modern watch technology making Roadster watches a great combination of strength, beauty, technology and timelessness.  It is a modern and classic watch rolled into one superlative design.  The crown of the watch looks like a radiator.

The Roadster Collection models are simple yet sophisticated in design. The case is steel yet the owner has the option to go for the steel or leather bracelet. The options make the watch a perfect choice for persons who simply need to transform their watches from sporty to dressy and vice-versa.

Most Roadster models have automatic movements. There are models for men and women with sizes varying from small to extra large – 30 mm to 47.6 mm. Price range is from £1200 to £40,000. Iconic Watches has many Roasters on offer at 20% RRP

This entry was posted on Monday, June 7th, 2010 at 6:03 pm and is filed under Cartier, Watch Info and tagged with Alain Dominique Perrin, cartier, cartier roadster, Louis Cartier, roadster, Tortue. You can follow any responses to this entry through the RSS 2.0 feed.