9AM - 5PM Mon To Sat 01254 867 380
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UK High Street Shop - 73 Years
We have been in our High Street shop for over 73 years and we welcome you to come and visit us. Our shop was established by the Coles family 1943 who still oversee the business on a daily basis.
All Watches Guaranteed 100% Genuine
Every single watch we sell comes with a lifetime authenticity guarantee so you can rest assured that the watch you have is 100% genuine.
Over 1,950 5 Star Reviews
We have over 1,950 genuine 5 star reviews from real human beings - most of them verified clients. We use a 3rd party review company that carefully ensure the integrity of reviews.
100% Secure Transaction
Your payments are 100% guaranteed safe by SagePay, PayPal and Barclays.

Why Buy From Us

We have been in Blackburn's town center since 1943 and have just completed our third expansion, this time into next door. Its nice to know that if you want a face to face discussion we are open 9-5 monday to saturday. If you want to see us on google maps click here
Lifetime Authenticity
Lifetime Authenticity Guarantee on all watches
We only sell 100% genuine watches and we only buy unworn watches directly from authorised dealers to ensure their full provenance. This means that any and every watch you buy from us has a lifetime authenticity guarantee.
Price Match
Let us try and match a lower price
We check our prices to make sure we are the cheapest in the UK but sometimes we miss something. So if you find a watch we are selling cheaper elsewhere in the UK we will do our best to match it. We can’t always do this but we will try.
Easy Returns
Return within 14, no quibbles
All our instock watches come with a 14 day no quibbles money back gaurantee and whats more, we handle the returns process, even collecting the items from your home or office! All we ask is that the item is received back to us in the same condition you receive it.
We are a Family
Family store since 1943
Ancient & Modern the company behind the Iconic Watches brand has been a family company since its inception 74 years ago. Zachary and Gayle are still actively in control of the company and spend most days in the high street shop.
Excellent Customer Service

We believe that satisfying the client's expectations is the most important part of our business. Our personal service is well known and praised throughout the luxury industry as we do believe in a customer for life. If there is anything we can help with, please don't hesitate to contact us.

Secure Risk Free Payment Options

We take payments for watches in a way that guarantees the satisfaction of our clients. When you pay with credit card or paypal you have protection from your credit card company and PayPal that if something goes wrong and we refuse to help (which we never would of course) then the card company or PayPal will give you your money back and take it from us.

It is also worth noting that the fact we have accounts and card services with these organisations that we play by the rules. If we didn’t and they got complains about us they wouldn’t keep us as customers.

1,200 5 Star Reviews

We take great pride in providing the very best customer service possible. Over the past few years, we've received over 1,800 reviews on TrustPilot with an average score of 9.8/10.

NAG Member
We are a member of the National Association of Goldsmiths and have been for many years. If they had received complaints about us our membership would be revoked.
Manufacturers Warranty
All our unworn watches come with the majority of their manufactures warranty. This means if you have a problem with a watch you got from us the same people that made it will put it back so it is perfect.
This item in in our shop
Breitling Super Avenger II Automatic Chronograph A1337111.BC29.168A
Breitling Super Avenger II Caliber 13 Automatic Chronograph A1337111.BC29.168A in a 48mm Polished Stainless Steel case. With a Volcano Black dial and a includes a Breitling international warranty and all box and papers.
This item in in our shop
Omega Seamaster Aqua Terra 150 M Quartz
Omega Seamaster Aqua Terra 150 M Quartz in Steel with a Omega international warranty and all box and papers.
This item in in our shop
Tudor Pelagos Titanium 25600TN
Tudor Pelagos Titanium 25600TN with a Titanium case, Titanium strap and Automatic movement. This beautiful time piece features a Blacks dial, an additional Rubber strap and comes with a Tudor International Warranty and all original box, papers and accessories.
Mint Pre-Owned Watch This item in in our shop
As New Rolex Submariner Date Black Dial 40mm 116610LN
As new Rolex Submariner Date black dial Oyster bracelet 116610LN with a Steel/Ceramic case, Black Rubber strap, black/ indexes dial and Automatic movement. * Serial Number Start: Z * Condition: 10/10 * Paperwork: Rolex original papers dated 04/11/2016 * Scratches: None * Bracelet size: Full size, 22cm * Box: Original inner and outer box * Refurbished: In-depth clean and very gentle polish
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Mint Pre-Owned Watch This item in in our shop
Rolex Date Blue/ Index Oyster 34mm 115200
Rolex Date blue dial Oyster bracelet 115200 in a 34.00mm Steel case and a Steel strap. This watch features a blue/ indexes dial and is water resistant to 100m. * Serial Number Start: P * Condition: 10/10 * Paperwork: Rolex original papers dated 31/05/2016 * Scratches: None * Bracelet size: 20cm * Box: Original inner and outer box in perfect condition * Refurbished: In-depth clean and very gentle polish
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