9AM - 5PM Mon To Sat 01254 867 380
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UK High Street Shop - 73 Years
We have been in our High Street shop for over 73 years and we welcome you to come and visit us. Our shop was established by the Coles family 1943 who still oversee the business on a daily basis.
All Watches Guaranteed 100% Genuine
Every single watch we sell comes with a lifetime authenticity guarantee so you can rest assured that the watch you have is 100% genuine.
Over 1,950 5 Star Reviews
We have over 1,950 genuine 5 star reviews from real human beings - most of them verified clients. We use a 3rd party review company that carefully ensure the integrity of reviews.
100% Secure Transaction
Your payments are 100% guaranteed safe by SagePay, PayPal and Barclays.

About Us

About Iconic Watches

Iconic Watches and our highstreet shop Ancient & Modern have a long history. We have been selling watches and Jewellery since 1943 when the Coles family first opened the shop in Blackburn. We have always had the same high street location and have just completed a very lengthy refurbishment so are going to be here for a long time to come!


In brief

  • We are a 9-5 monday to Saturday High Street Shop as well as an online shop

  • All watches that we sell are 100% genuine and all new watches come from Authorised Dealers

  • We have been recognised as being the number one luxury watch retailer in terms of customer feedback by TrustPilot an online review site where reviews are left by genuine customers.

  • We can source any current new luxury watch and many discontinued ones

  • All in-stock watches come with a 7 day Satisfaction Guarantee

  • We are a registered member of the National Association of Goldsmiths

  • We have 4 in house watch experts so there is always someone on hand to assist with any questions.

  • We ship watches with fedex and they are fully insured until they reach your delivery address.

  • We can typically offer 20% of most luxury watches


We sell unworn and pre-owned watches and at any point in time we have around £1 million pounds worth of stock spread over 200 watches . The majority of our stock watches are kept at a secure offsite location but with a prior phone call we can have any of these watches available for viewing. We try and stock the very popular, fast moving watches and because of this we achieve a high stock turnover. This is one of the ways we can succeed with low margins and offer the significant discounts that we do.


Our business is becoming increasingly one of largest brokerages in the UK and around 70% of our business is ordering watches specifically for our clients from our Authorised Dealer network. Working this way we are able to supply almost any current watch and many discounted luxury watches. We currently list around 8,000 watches on our site but we can source many more.


Why should you trust us with your money?

We think it is really important that whenever you buy anything of significant value you do your research first, that includes researching us and our competitors. We can give you the facts but we encourage clients to google us and to ask your friends about us for additional peace of mind. We work really hard to offer amazing customer service, big discounts and a wide range of watches. Having done this for a large number of years we have earned an enviable reputation.



  • We are a UK High Street shop and have been in the same location for over 70 years - you know where to find us.

  • We have excellent genuine customer reviews on trustpilot.co.uk and freeindex.co.uk. Please take the time to read what our previous clients have said about buying watches from us.

  • We are a member of the National Association of Goldsmiths, if we were doing things we should not be doing we would have our membership revoked.

    • We are an accredited member of the National Association of Goldsmiths this is an independent body which regulates UK jewellery stores. Being a member allows us to issue insurance valuations and we have a code of conduct to adhere to otherwise our membership would be revoked.

  • We have a Barclays merchant account (how we take payment) and if we had been taking payment and not delivering the correct items then our merchant account would have been closed down.

  • We are Featured on the HSBC and UBS staff intranet sites as recommended retailers.


If you ever want to be 100% safe buying online you should buy with a credit card as it offers inherent protection.