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We ship internationally
Member of the National Association of Godsmiths Since 1968

Johnny Marr - Sales Director

Welcome to Iconic Watches

Iconic watches is an online luxury watch company, and is part of the Ancient & Modern family owned business which was established in 1943. The present owners have accrued 66 years experience in the watch, diamond and jewellery industry, tirelessly sourcing the finest products at the most competitive price. We have a physical jewellery store and customers can collect purchases directly from our shop. To date we have thousands of satisfied customers-please view our feedback.

The Iconic Watches Guarantee

  1. Everything we sell is 100% genuine and guaranteed as such
  2. The complete peace of mind that comes from buying from a long-standing business with a high street presence
  3. To provide competitive discounts that offer a substantial saving over high street prices
  4. Your complete satisfaction through our 7 day money back guarantee on all in-stock products

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Audemars Piguet Royal Oak - Steel - Silver Dial - 26300ST.001110ST.05

RRP: £ 13,670.00

Our Price: £ 10,250.00

You Save: 25%
Steel case and bracelet, silver dial, case size 39mm, Automatic chronograph. 2385 calibre. Learn More

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Bell and Ross BR01-92 Automatic BR01-92 Black

RRP: £ 2,650.00

Our Price: £ 2,095.00

You Save: 21%
BR01-92-Black
UNWORN 2010 BLACK PVD BELL AND ROSS BR01-92 WITH BLACK DIAL ON BLACK LEATHER STRAP Learn More

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Bell and Ross BR01-94 Automatic BR01-94,Titanium

RRP: £ 4,500.00

Our Price: £ 3,350.00

You Save: 26%
BR01-94-titanium
UNWORN 2010 TITANIUM BELL AND ROSS BR01-94 CHRONOGRAPH ON BLACK RUBBER STRAP WITH BLACK CARBON DIAL COMPLETE WITH FULL BOX AND PAPERWORK UK RRP £4500 AT MASSIVE 25% DISCOUNT £3350 Learn More

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Breitling Bentley Motors GMT - White Dial - Chronograph - A47362

RRP: £ 6,840.00

Our Price: £ 5,500.00

You Save: 20%
Unworn steel Breitling Bentley Motors GMT gents chronograph on a rubber strap, white dial Learn More

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Franck Muller Long Island - Black Leather Strap - Silver Dial - Full After Market Diamond Bezel 1000QZ

RRP: £ 22,300.00

Our Price: £ 6,495.00

You Save: 71%
Mint 18CT white gold Franck Muller Long Island Quartz on black leather strap and silver dial. Learn More

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Gents Steel Panerai Luminor Submersible Auto - Black Dial - PAM243

RRP: £ 5,600.00

Our Price: £ 5,100.00

You Save: 9%
Pam243- Unworn Steel Gents Panerai Luminor Submersible Automatic With Black Dial & Date On Black Rubber Strap. Learn More

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Gents Tag Heuer F1 Mens in - CAC1110.BT0705

RRP: £ 765.00

Our Price: £ 575.00

You Save: 25%
2009 TAG HEUER F1 CHRONOGRAPH IN STAINLESS STEEL WITH A BLACK DIAL AND ALL BOXES AND PAPERS RRP £765
CAC1110.BT0705 Learn More

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Gold Rolex Lady Datejust Diamonds 69178 (CD)

RRP: £ 9,060.00

Our Price: £ 4,999.00

You Save: 45%
This Datejust comes in stunning yellow gold and has a white diamond dot dial. The movement is automatic, is a certified chronometer and has a power reserve of approx 40 hours. T Learn More

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IWC Pilots Watch Spitfire Chronograph Alligator Strap IW3717-01

RRP: £ 3,350.00

Our Price: £ 2,890.00

You Save: 14%
IWC Pilots Watch Spitfire Chronograph in stainless steel with black alligator leather strap and black dial Learn More

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IWC Portuguese Automatic IW5001-09

RRP: £ 7,350.00

Our Price: £ 5,880.00

You Save: 20%
IWC Portuguese Automatic in stainless steel with blue alligator leather strap and black dial Learn More

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